Bachelor of Business (Marketing) at Federation University Australia

Make your brand a household name. Create global advertising campaigns. Engage your customers through the latest social media craze. If you love the corporate world and are interested in how to promote companies too, we want you for our Bachelor of Business (Marketing) degree. You'll become an expert in marketing for local, online and international audiences, while learning important business skills like accounting, human resource management and management.

You will undertake a practical placement, internship or project. You'll get first-hand insights into how companies work and have plenty of choice for electives as well as being able to focus on a well defined business career path.

With this degree, you'll have many options for your future career. Chances are, it'll be fast-paced, diverse and full of change. Technologies and the internet are constantly changing. It's up to marketers to stay one step ahead of the game.

A double major in Management or Human Resource Management is available.

This program requires participation in a range of WIL/work experience type activities and these will negotiated with students individually. The time component is variable.

Career opportunities

• Business director
• Business manager
• Marketing manager
• Digital marketer
• Market researcher
• Account manager
• Business development manager
• Communications manager
• Digital media content manager
• Events manager
• Brand manager
• Product manager
• Project manager