Bachelor of Business Specialising in Marketing at Macleay College

Course overview

Whether you want to run your own company, build the brand for a start-up, manage a sports team, see the world as a travel agent or something else entirely, our Bachelor of Business will give you the knowledge, skills and competitive edge to get there.

At Macleay, we actively encourage you to be as entrepreneurial as you’d like. We’re always excited to see ideas come to life, and we’re comfortable with the idea that it’s okay to test, learn, fail fast and fail often. In fact, we believe it’s an important step on the road to success.

Within the Bachelor of Business you’ll also have the opportunity to pursue one of the following specialisations:

• Entrepreneurship – develop dynamic entrepreneurial skills and practice the art of transforming a business concept into a viable business proposition
• Event Management – learn about industry ethics, the role of technology and sustainability and current event trends, as well as how to plan and organise events and festivals
• Marketing – get hands-on experience in all areas of marketing communications (including advertising, public relations and sales promotions, to name a few) and learn how to maximise their impact on customers and stakeholders
• Public Relations – learn about all aspects of PR, from client brief development to social media management and written communication, as well as crisis management, sponsorship, client reporting and internal communications
• Sports Business – apply your knowledge of marketing, finance, management and innovation to the world of sports as you develop skills in club and team administration, player management, sports marketing and promotions
• Travel and Tourism – explore current trends and the future trajectory of tourism, the laws that affect the industry, eco and specialist tourism, and more

How you’ll learn

This course fosters entrepreneurial thinking with a focus on action and project-based learning. You’ll develop skills through interactive presentations, industry-specific case studies, team and individual assignments and real-world projects in a creative learning environment where everyone makes a contribution.

Pitch business ideas to entrepreneurs. Research Gen Z’s attitudes toward globalisation. Manage the establishment of a social enterprise. Learn to build a brand, a business, a deal, or a following. You can engage in all this and more in your studies at Macleay.

Marketing

This specialisation provides insight into the value of various communication models and the strategies of influence and persuasion used by business. You’ll learn to coordinate and integrate all marketing communications (including advertising, public relations, sales promotions and personal selling) and maximise impact on customers and stakeholders. 

We’ll teach you to understand internal communications, external communications, traditional media and new media, enabling you to evaluate marketing communication options and design an integrated marketing communication plan.

Job opportunities include: 

• Marketing Assistant
• Product Manager
• Brand Manager
• Retail Marketer
• Market Researcher
• Social Media Manager
• Marketing Executive