Diploma of Business Management at Macleay College

Course overview

Our business management students come from diverse backgrounds and have diverse goals. Some want to start their own technology companies. Some want to travel the world as part of the global travel industry. Some want to turn their love of sports into a successful career in sports management.

At Macleay, we’ll actively encourage you to be as entrepreneurial as you’d like. We’re always excited to see ideas come to life, and we’re comfortable with the idea that it’s okay to test, learn, fail fast and fail often. In fact, we believe it’s an important step on the road to success. You’ll also have the opportunity to apply your knowledge to one of the following specialisations:

• Entrepreneurship – develop dynamic entrepreneurial skills and practice the art of transforming a business concept into a viable business proposition
• Event Management – learn about industry ethics, the role of technology and sustainability and current event trends, as well as how to plan and organise events and festivals
• Marketing – get hands-on experience in all areas of marketing communications (including advertising, public relations and sales promotions, to name a few) and learn how to maximise their impact on customers and stakeholders
• Public Relations – learn about all aspects of PR, from client brief development to social media management and written communication, as well as crisis management, sponsorship, client reporting and internal communications
• Sports Business – apply your knowledge of marketing, finance, management and innovation to the world of sports as you develop skills in club and team administration, player management, sports marketing and promotions
• Travel and Tourism – explore current trends and the future trajectory of tourism, the laws that affect the industry, eco and specialist tourism, and more

How you’ll learn

This course involves active experiential learning. You’ll work on authentic real-life projects with peers and industry-based teachers in a creative learning environment where everyone has a voice and everyone can make a contribution.

Pitch business ideas to entrepreneurs. Research Gen Z’s attitudes toward globalisation. Manage the establishment of a social enterprise. Learn to build a brand, a business, a deal, or a following. You can engage in all this and more in your studies at Macleay.