Business - Marketing (Co-op and Non Co-op Version) at Algonquin College

Nurture your creative skillset to boost your career in marketing.

The two-year Business - Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles. Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire.

Learn about how marketing affects the operations of a business - from product conception to launch and delivery.

Explore concepts such as:

• marketing to the consumer and business marketplace
• product and pricing strategies
• marketing planning and decision-making
• global marketing
• marketing communications and promotions
• marketing research
• professional selling
• sales management
• digital marketing and distribution

Complete hands-on assignments that involve case studies, simulation platforms, research assessments and role-playing. You also have the opportunity to work with industry clients in the program, including developing a full marketing plan for a local client.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability. Students who elect to apply to the non co-op version of the program may not have the opportunity to transfer to the co-op version at a later date.

After you graduate, you can pursue employment in a wide range of marketing opportunities, including:

• sales (both business-to-business and retail)
• sales promotion
• advertising
• web and digital marketing
• social media
• marketing research and planning
• purchasing
• customer service
• product/brand management

The program also provides a great foundation for additional Algonquin College post-secondary accreditation opportunities through graduate credit transfer agreements, including:

• Business Administration or Advertising and Marketing Communications Management Ontario Advanced Diploma
• Business - Management and Entrepreneurship Ontario College Diploma
• Three-year Bachelor of Commerce and four-year Bachelor of Business Administration Degree opportunities through joint Algonquin College and Nipissing University agreement
• Other degree programs through various University Degree program articulation agreements

SUCCESS FACTORS

This program is well-suited for students who:

• Are excited by the prospect of taking a hands-on approach to learning and interacting with industry clients and business leaders.
• Are seeking a career path that offers a range of employment opportunities and places them at the centre of an organization`s decision-making processes and creative execution.
• Enjoy interacting with others in a group setting.
• Are interested in examining business situations and creating customized solutions.

Careers

Graduates may be employed in a wide range of marketing activities, including sales (both business-to-business and retail), sales promotion, advertising, web and digital marketing and social media, marketing research and planning, purchasing, customer service and product/brand management. Opportunities may be available with domestic and international retailing, manufacturing, service and wholesaling firms, and in government departments and agencies. In addition to employment in the public and private sectors, some graduates may pursue self-employment opportunities.

Learning Outcomes

The graduate has reliably demonstrated the ability to:

1. Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
2. Develop pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.
3. Develop strategies for the efficient and effective distribution of products, concepts, goods, and services.
4. Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.
5. Evaluate results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
6. Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
7. Project the impact of a marketing initiative using quantitative information.
8. Address marketing problems and opportunities using a variety of strategies and tactics.
9. Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.
10. Communicate marketing information persuasively and accurately in oral, written, and graphic formats.
11. Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets.
12. Conduct primary and secondary market research to provide information needed to make marketing decisions.
13. Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.
14. Assist in the development of a business plan.
15. Apply the principles of business ethics and corporate social responsibility.
16. Use professional sales techniques to make a sale.
17. Adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments.
18. Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Program Eligibility

• English, Grade 12 (ENG4C or equivalent).

• Mathematics, Grade 11 (MBF3C or equivalent).
• Applicants with international transcripts must provide proof of the subject specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).
• IELTS-International English Language Testing Service (Academic) Overall band of 6.0 with a minimum of 5.5 in each band; OR TOEFL-Internet-based (iBT) Overall 80, with a minimum of 20 in each component: Reading 20; Listening 20; Speaking 20; Writing 20.

Should the number of qualified applicants exceed the number of available places, applicants will be selected on the basis of their proficiency in English and mathematics.