Marketing Management at Algonquin College

Accelerate your business career with a focus on the dynamic field of marketing.

The one-year Marketing Management Ontario College Graduate Certificate prepares you to thrive in today`s marketing industry. Analyze consumer attitudes and behaviours in regards to products and services in our rapidly changing world. Through a creative, flexible and customer-focused approach, develop an understanding of both domestic and international marketing issues.

Among other topics, you develop a critical understanding of the competitive and customer-oriented demands of a business, its product and service operations and its marketing processes and resources. Acquire creative, procedural and critical marketing expertise to generate, implement and evaluate marketing programs that satisfy customer requirements.

Act as consultants and complete an industry project where you apply your knowledge and skills to a real-world situation by developing a marketing plan and strategy for a local organization.

Using a variety of learning formats, the program is delivered over two terms.

Graduates may obtain employment in a variety of for-profit and non-profit organizations.

SUCCESS FACTORS

This program is well-suited for students who:

• Thrive in team-based environments.
• Adapt well to organizational changes.
• Are motivated, focused and committed to attaining goals.
• Display personality traits of integrity, creativity and strategic thinking.

Careers

Graduates may obtain employment in a variety of for profit and non-profit organizations as a Brand Assistant, Coordinator or Manager; Market Analyst; Retail Manager; Marketing Assistant, Coordinator or Manager; Marketing Consultant, Marketing Representative or Product Manager.

Learning Outcomes

The graduate has reliably demonstrated the ability to:

1. Formulate a marketing plan that will meet the needs or goals of a business or organization.
2. Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
3. Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
4. Develop strategies for the efficient and effective placement/ distribution of products, concepts, goods, and services that respond to evolving markets.
5. Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
6. Evaluate the viability of a concept, product, good and/ or service in a local, national or international markets.
7. Conduct market research to provide information needed to make marketing decisions.
8. Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
9. Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
10. Develop strategies with clients, customers, and consumers and others to grow and maintain relationships.
11. Develop learning and development strategies and plans to enhance professional growth in the field.
12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
13. Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
14. Apply the principles of business ethics and corporate social responsibility to business decisions.
15. Employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.
16. Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Program Eligibility

• Ontario College Diploma, Ontario College Advanced Diploma, Degree or equivalent.

• It is recommended that applicants have some foundation in marketing, i.e., at least one postsecondary course or some business-related experience.
• Applicants with international transcripts must provide proof of the subject specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).
• IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band; OR TOEFL-Internet-based (iBT)-overall 88, with a minimum of 22 in each component: Reading 22; Listening 22; Speaking 22; Writing 22.