Sport Business Management at Algonquin College

Turn your passion for sport into a rewarding business career.

The Sport Business Management Ontario College Graduate Certificate program prepares you for an exciting career in the ever-growing, multi-billion dollar sports industry.

The program positions you to work in the management and business aspects of the sports industry. Study in Canada`s capital, where there are professional sports franchises and more national governing sport bodies and multi-sport organizations than any city in Canada.

Receive cross-disciplinary training and sport management professional preparation. Learn:

• event planning and management
• sport bidding and hosting
• sport tourism
• sport marketing
• sport finance and economics
• sport sponsorship
• ticket sales

Understand sport business in the social context, community sport issues, sport governance and the legal aspects of sport. Acquire skills in entrepreneurship, customer service, and project management.

Your program experience includes team work, case studies, role playing, and a variety of applied assignments. Connect with business management within the sport industry, with access to influential industry leaders, who share their experiences in the classroom. The program includes an intensive, hands-on work placement. For a minimum of 16 hours per week, you can apply your skills and knowledge to projects with organizations and clients in the sport industry. Network with industry professionals as you complete your work placement activities. Many students take advantage of these opportunities and receive further placement hours.

Upon graduation, students are well-prepared to begin working as a sport business professional. Your career could involve:

• event planning
• sales
• marketing
• facility management
• business administration

You could work within:

• professional sport
• national and provincial sport governing bodies
• public agencies
• community recreation departments
• sporting goods companies
• sport marketing agencies
• sport agent operations
• athletic service organization

SUCCESS FACTORS

This program is well-suited for students who:

• Have a passion for sport.
• Possess excellent time-management skills.
• Are well-organized, energetic and enjoy working with people.
• Are interested in planning and executing sport business initiatives.
• Are motivated to lead.

Careers

Graduates may be employed in a wide range of sport management activities: event planning; sales; marketing; facility management; and, business administrative positions within professional sport, national and provincial sport governing bodies, public agencies, community recreation departments, sporting goods companies, sport marketing agencies, sport agent operations and athletic service organizations.

Learning Outcomes

The graduate has reliably demonstrated the ability to:

1. Communicate information related to sport business persuasively, accurately and credibly in oral, written, and graphic format.
2. Apply computer skills and knowledge to support sport business management functions.
3. Create and implement sport sponsorship packages.
4. Identify and develop advanced management competencies.
5. Analyze the impact of various international economic, legal, cultural, geographical, and political systems on international sports organization.
6. Identify and analyze areas of civil law and governance that are relevant to the sport industry.
7. Develop ongoing strategies and plans to enhance personal and professional growth and promote development as sport professional executive.
8. Apply accounting and financial management skills to the analysis and management of a sport enterprise.
9. Effectively manage the development of staff and volunteers to optimize their contribution to a sports enterprise or event.
10. Transfer theoretical understanding to work in a variety of sports organizations, practicing as a competent, professional sports manager who respects legal and ethical standards.
11. Research, analyze, and systematically solve problems and make decisions using higher order thinking skills to develop strategies to meet information needs of internal and external sport stakeholders.
12. Participate in the development and execution of sport business plans and manage risk.
13. Create, plan, bid and implement sport and special events which respond to identified needs and maximize the delivery of the personal, social, environmental, and economic benefits of sport tourism.
14. Develop and execute a strategic sport marketing plan including marketing objectives, marketing mix, strategies, budgetary considerations and evaluation criteria.
15. Develop customer service strategies to meet the needs of all internal and external sport business customers.
16. Develop and implement selling strategies for spectator sport events.
17. Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Program Eligibility

• Ontario College Diploma, Ontario College Advanced Diploma or Degree or equivalent.

• Applicants with international transcripts must provide proof of the subject specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).
• IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band; OR TOEFL-Internet-based (iBT)-overall 88, with a minimum of 22 in each component: Reading 22; Listening 22; Speaking 22; Writing 22.