Bachelor of Business Administration in Marketing at Cape Breton University

Marketing

• Marketing is offered in the Bachelor of Business Administration.
• Shannon School of Business
• Degree Options: Major

Play an important role in any organization

The Bachelor of Business Administration program (BBA) prepares students for self-employment and careers in private and public enterprise, cooperatives, government service, and for graduate study. The BBA program core courses put an emphasis on a broad range of business topics while the program as a whole provides a foundation in both business and the traditional liberal arts. Students graduate with the ability to analyze a business situation, identify alternative responses and resolve business difficulties.

A core focus of the BBA program is entrepreneurialism. Students graduate with the knowledge to manage and start their own business in a field they’re passionate about. Not everyone is interested in studying business but it can be an investment in your future. Graduating with a BBA gives you the right tools to build your dreams into a well-structured venture.

Why a BBA at CBU?

Join the ranks of an organization or build a business from the ground up, secure the foundation you need to do both and more with our BBA program.  

• CBU’s BBA is built to be flexible. Take this degree full-time or through part-time study; pick a concentration in a business discipline depending on your interests; transfer to another school after graduation to build on your education; get real life experience before you graduate with CBU’s Co-op Education Program. Build an education that’s right for you!
• Get to know business from the top line to bottom line. BBA builds a foundation through introductory courses to business, accounting, marketing, academic writing and strategic communication, technology and math, principles of micro and macroeconomics, and more.
• The BBA at CBU is built on an entrepreneurial spirit. Many members of our faculty are tried and true entrepreneurs; SSOB namesake, Joe Shannon, was an inspired entrepreneur from a young age.
• Diversify your education to give you a competitive edge in the job market. Take elective courses in areas including: law, tourism, IT, the arts, health, sports, sciences or engineering.
• Find a career that’s right for you by focusing your business studies. Work your way to the top as Chief Finance Officer (CFO) with a concentration in Finance, capitalize on the rapidly growing social media landscape by majoring in Marketing or manage an organization’s best resources, its people, by studying Human Resources.

Areas of Study

• Supply Chain Management
• Accounting
• Marketing
• Economics
• Finance
• Legal Studies
• Human Resources
• Tourism Marketing and Management

The Creative Side of Business

Marketing is where creativity and business meet. It is an extremely versatile field, growing with the ever-changing digital world and adapting to the infinite channels connecting businesses with consumers.

Through Marketing efforts, organizations can directly communicate the strengths of their business in a way that consumers understand and care about. In an increasingly personal and real-time world, creating a strong and trusting connection with consumers is key.

What Is The Study of Marketing?

Marketing is the process of planning and executing the pricing, promotion, and distribution of ideas, goods and services to create an exchange that satisfies individual and organizational objectives. Marketing bridges the gap between consumers and an organization, helping companies understand what people want from their product or service.

Identifying the market and the target customer is fundamental to business success. Through marketing activities and systems, organizations can track and respond to changes in consumer preferences and understand marketing strategy, which is critical to remaining competitive in any industry. The Marketing program at CBU takes you through the entire process from beginning to end, ensuring you are prepared to meet customer needs in the consumer, industrial and service settings.

Why Study Marketing At CBU?

Meet business problems head on with creative instincts and strategic thinking.

• Many CEO’s of today’s most successful firms have a background in marketing. Depending on your career choice, you may have a great deal of flexibility concerning the hours you work and ultimately how much you can earn.

• Creative and enthusiastic professors explore a range of topics, including consumer behaviour, product audits, opportunity identification, channel management, tourism, report writing, data analysis and client presentations.

• Studying marketing and understanding the market and customer makes students a more valuable employee or a more successful business owner. Not to mention, studying marketing also makes you a more informed consumer!

• SSOB maintains close ties with the local business community, bridging the gap between students and professionals, owners and managers in the Marketing industry. Take advantage of this close network and gain real life experience through CBU’s Co-op Program.

Possible Career Paths

• Advertising
• Sales
• Brand Management
• Public Relations
• Social Media
• Promotions
• Market Research
• Recruitment

Talk to an Enrolment Services Professional about how to pair a Marketing degree with a post graduate program for the career you want.