Digital Media Marketing Program at George Brown College
| Digital Media Marketing Program at George Brown College | |
| Course Duration | 1 Years |
| Course Intake | September, January, May |
| Course Details Website Link | Visit Website |
| Course Level | Postgraduate |
| Tution Fees | $ 14,600 |
| English Language Requirment | |
| IELTS | 6.5 |
| TOEFL | 88 |
| PTE | 60 |
FULL DESCRIPTION
In the Digital Media Marketing graduate certificate, students will develop the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program are: social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing along with marketing analytics. In the final semester, students work on a capstone project.
The Digital Media Marketing program is offered in Toronto through a combination of in-class courses and hybrid courses (which combines online delivery with in-class instruction), with approximately 40% of teaching delivered online, thus students will require a laptop computer. Find out more about the minimum computing requirements.
PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:
- Formulate a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
- Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
- Develop strategies for the efficient and effective placement/distribution of products, concepts, goods, and services that respond to evolving markets.
- Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
- Evaluate the viability of a concept, product, good and/or service in a local, national or international markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
- Develop strategies with clients, customers, consumers and others to grow and maintain relationships.
YOUR CAREER
Graduates from the Digital Media Marketing program will be prepared to start careers in a variety of roles including marketing communication, client service, marketing communication planning or media planning and buying, across different industry sectors.
Potential positions may include:
- Digital Marketing Assistant/Manager
- Social Media Coordinator/Manager
- Digital Content Manager
- Media Planner
- Digital Analyst
- Community Manager
- SEM Specialist
- SEO Analyst
- Account Coordinator/Manager
George Brown College Highlights
| Type of College | Public |
| Campus Setting | Urban |
| Location | Toronto, Ontario, Canada |
| Number of Campuses | 3 + 3 (location/centers) |
| Type of programs | Certifications, Diploma, Degree, and Continuing Education |
| Number of full-time students | 32,000 + |
| Number of part-time students | 3,000 + |
| %age of International Students | 17% |
| Official Website | www.georgebrown.ca |
George Brown College The Average Tuition Fees And Other Expenses
| Student Type | Tuition Fee |
|---|---|
| Canadian students | 2780 - 15310 USD(two semesters) |
| International Students | 11,320 - 23,900 USD(two semesters) |
Tuition fees for some of the popular programs offered by George Brown College are mentioned below
| Course Name | Tuition Fee(USD) |
|---|---|
| B.Com | 6,052 |
| B.Tech | 7,272 |
| BSN | 5,430 |
| Wireless Network(Postgraduate) | 4,365 |
| Construction Management(Postgraduate) | 6,183 |
| Marketing Management(Postgraduate) | 4,176 |
Residence Fees
Although rents may vary depending on quality and location, most rents listed by the Housing Service are within the following ranges:
| Accommodation Type | Rent |
|---|---|
| Shared Accommodation | 500 - 700 USD per month |
| One - Bedroom Apartment | 900 - 1,200 USD per month |
| Two - Bedroom Apartment | 1,100 - 1,500 USD per month |
| Three - Bedroom Apartment | 1,300 - 1,800 USD per month |
Meal Plans
The college provide three types of meal plan options its students, the details of which are mentioned below:
| Plan Name | Cost |
|---|---|
| Annual Swipe & Save Plan | 1700 USD |
| Semester Swipe & Save Plan | 850 USD |
| Swipe & Save Reloadable Card | 400 USD |
| George Brown College Average Tuition Fee Per Year | |
|---|---|
| Undergraduate | $ 17,205 |
| Postgraduate | 18,298 |
| George Brown College Cost Per Year | |
| Overall cost of living | $ 19,000 |
| Campus accommodation | $ 9,575 |
| * Please note that fees may vary. Always check the exact cost of the program and bear in mind likely additional expenses. | |
| George Brown College English score required | |
|---|---|
| IELTS Undergraduate | 6.5 |
| IELTS Postgraduate | 6.5 |
| TOEFL Undergraduate | 84 |
| TOEFL Postgraduate | 88 |
| * Please note that minimum score required for English language may vary from course to couse.Always check exact requirement for the programme. | |
| George Brown College University Contact Details |
|---|
| George Brown College Address |
| 51 Dockside Drive,Toronto 51 Dockside Drive M5A 0B6 |
| George Brown College Email |
| intladmissions@georgebrown.ca |
| George Brown College Phone |
| +1 416-415-2000 |