Sport and Event Marketing Program at George Brown College
| Sport and Event Marketing Program at George Brown College | |
| Course Duration | 1 Year |
| Course Intake | September, January, May |
| Course Details Website Link | Visit Website |
| Course Level | Postgraduate |
| Tution Fees | $ 14,600 |
| English Language Requirment | |
| IELTS | 6.5 |
| TOEFL | 88 |
| PTE | 60 |
FULL DESCRIPTION
For over 25 years, the Sport and Event Marketing graduate certificate program at George Brown College in Toronto has been equipping students with the core skills to succeed in the integrated work of sport, arts and entertainment, and not for profit enterprises.
Hands-on from the first day, this 12-month program provides students with a foundation in consumer marketing. It focuses on the examination and application of Sport and Event Marketing best practices, strategies, tactics, tools and techniques. Students develop and learn to apply creativity and critical thinking skills that will take them from the classroom to the boardroom. Assignments and projects can involve industry partners, especially in the final semester when students plan and execute a charitable event.
PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:
- Apply marketing concepts to industries directly associated with sports, arts, entertainment or causes.
- Develop integrated marketing and media plans featuring consumer-oriented objectives, strategies, tactics, budgetary considerations and return on investment (ROI) metrics.
- Plan, execute and evaluate comprehensive events utilizing project management and team building skills as required.
- Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer.
- Create professional and persuasive written, digital and other presentation formats using industry standard software.
- Analyze and interpret marketing activities using criteria related to sales forecasting, budgeting, financial health and performance metrics.
YOUR CAREER
Graduates gain transferable skills for a career start in a growing variety of industries that embrace sport and event marketing practices. These include amateur and professional sport, e-sports, arts and entertainment, consumer products, retail, tourism, hospitality, financial services, technology, special events, not for profit, business consulting, advertising, sponsorship, digital and experiential marketing.
Potential positions may include:
- Account Manager/Executive
- Event Coordinator
- Game Operations Coordinator
- Marketing Coordinator
- Partnerships and Sponsorships Coordinator
- Ticket Sales Coordinator
George Brown College Highlights
| Type of College | Public |
| Campus Setting | Urban |
| Location | Toronto, Ontario, Canada |
| Number of Campuses | 3 + 3 (location/centers) |
| Type of programs | Certifications, Diploma, Degree, and Continuing Education |
| Number of full-time students | 32,000 + |
| Number of part-time students | 3,000 + |
| %age of International Students | 17% |
| Official Website | www.georgebrown.ca |
George Brown College The Average Tuition Fees And Other Expenses
| Student Type | Tuition Fee |
|---|---|
| Canadian students | 2780 - 15310 USD(two semesters) |
| International Students | 11,320 - 23,900 USD(two semesters) |
Tuition fees for some of the popular programs offered by George Brown College are mentioned below
| Course Name | Tuition Fee(USD) |
|---|---|
| B.Com | 6,052 |
| B.Tech | 7,272 |
| BSN | 5,430 |
| Wireless Network(Postgraduate) | 4,365 |
| Construction Management(Postgraduate) | 6,183 |
| Marketing Management(Postgraduate) | 4,176 |
Residence Fees
Although rents may vary depending on quality and location, most rents listed by the Housing Service are within the following ranges:
| Accommodation Type | Rent |
|---|---|
| Shared Accommodation | 500 - 700 USD per month |
| One - Bedroom Apartment | 900 - 1,200 USD per month |
| Two - Bedroom Apartment | 1,100 - 1,500 USD per month |
| Three - Bedroom Apartment | 1,300 - 1,800 USD per month |
Meal Plans
The college provide three types of meal plan options its students, the details of which are mentioned below:
| Plan Name | Cost |
|---|---|
| Annual Swipe & Save Plan | 1700 USD |
| Semester Swipe & Save Plan | 850 USD |
| Swipe & Save Reloadable Card | 400 USD |
| George Brown College Average Tuition Fee Per Year | |
|---|---|
| Undergraduate | $ 17,205 |
| Postgraduate | 18,298 |
| George Brown College Cost Per Year | |
| Overall cost of living | $ 19,000 |
| Campus accommodation | $ 9,575 |
| * Please note that fees may vary. Always check the exact cost of the program and bear in mind likely additional expenses. | |
| George Brown College English score required | |
|---|---|
| IELTS Undergraduate | 6.5 |
| IELTS Postgraduate | 6.5 |
| TOEFL Undergraduate | 84 |
| TOEFL Postgraduate | 88 |
| * Please note that minimum score required for English language may vary from course to couse.Always check exact requirement for the programme. | |
| George Brown College University Contact Details |
|---|
| George Brown College Address |
| 51 Dockside Drive,Toronto 51 Dockside Drive M5A 0B6 |
| George Brown College Email |
| intladmissions@georgebrown.ca |
| George Brown College Phone |
| +1 416-415-2000 |