Strategic Relationship Marketing Program at George Brown College
| Strategic Relationship Marketing Program at George Brown College | |
| Course Duration | 1 Year |
| Course Intake | September, January |
| Course Details Website Link | Visit Website |
| Course Level | Postgraduate |
| Tution Fees | $ 14,600 |
| English Language Requirment | |
| IELTS | 6.5 |
| TOEFL | 88 |
| PTE | 60 |
FULL DESCRIPTION
The Strategic Relationship Marketing program responds to the growing need within the marketing industry for a new skill set – one that places the customer at the centre of business decisions. This skill set is critical since modern marketing success depends on targeting and attracting new customers while retaining and strengthening relationships with current customers at all points during their journey.
This one-year graduate certificate program provides students with a foundation in marketing, with a focus on the examination and application of Customer Relationship Marketing (CRM) and Customer Experience (CX) best practices, strategies, tactics, tools, and techniques. Students will have an opportunity to apply industry-standard marketing analytics and CRM platforms and technologies to marketing processes and create a comprehensive marketing plan.
PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:
- Create a professional marketing plan using standard marketing planning processes and tools.
- Develop a comprehensive Customer Relationship Management (CRM) marketing plan that uses a client’s current database strategy that is personalized and scalable.
- Apply strategic communication planning processes and tools to generate leads and improve customer retention, satisfaction and profitability.
- Evaluate data extracted from a variety of marketing technology platforms to support problem-solving and decision-making processes in marketing.
- Apply Customer Relationship Management (CRM) and Customer Experience (CX) best practices, strategies, tactics, and techniques to strengthen customer relationships for both business-to-business (B2B) and business-to-consumer (B2C) markets.
- Design customer experience journey mapping to identify areas to improve customer experiences and automate personalized digital marketing.
- Apply industry standard marketing analytics and CRM platforms to sales and marketing processes.
- Gather and analyze primary and secondary marketing research in order to support sound marketing decisions that improve customer experiences.
- Communicate complex marketing material verbally, in writing, and digitally for a variety of audiences and purposes.
- Model professional standards to provide reliable and actionable analysis while respecting Canadian regulation and practice related to data privacy and security.
YOUR CAREER
Graduates will be prepared for careers in a wide variety of customer-centric sectors such as telecommunications and media, not-for-profit, retail, financial services, digital agencies, and advertising agencies.
Potential positions may include:
- Marketing Coordinator
- Digital Analyst
- Product Manager
- Market Research Analyst
- Account Manager
- Content Manager
- Communications Coordinator
George Brown College Highlights
| Type of College | Public |
| Campus Setting | Urban |
| Location | Toronto, Ontario, Canada |
| Number of Campuses | 3 + 3 (location/centers) |
| Type of programs | Certifications, Diploma, Degree, and Continuing Education |
| Number of full-time students | 32,000 + |
| Number of part-time students | 3,000 + |
| %age of International Students | 17% |
| Official Website | www.georgebrown.ca |
George Brown College The Average Tuition Fees And Other Expenses
| Student Type | Tuition Fee |
|---|---|
| Canadian students | 2780 - 15310 USD(two semesters) |
| International Students | 11,320 - 23,900 USD(two semesters) |
Tuition fees for some of the popular programs offered by George Brown College are mentioned below
| Course Name | Tuition Fee(USD) |
|---|---|
| B.Com | 6,052 |
| B.Tech | 7,272 |
| BSN | 5,430 |
| Wireless Network(Postgraduate) | 4,365 |
| Construction Management(Postgraduate) | 6,183 |
| Marketing Management(Postgraduate) | 4,176 |
Residence Fees
Although rents may vary depending on quality and location, most rents listed by the Housing Service are within the following ranges:
| Accommodation Type | Rent |
|---|---|
| Shared Accommodation | 500 - 700 USD per month |
| One - Bedroom Apartment | 900 - 1,200 USD per month |
| Two - Bedroom Apartment | 1,100 - 1,500 USD per month |
| Three - Bedroom Apartment | 1,300 - 1,800 USD per month |
Meal Plans
The college provide three types of meal plan options its students, the details of which are mentioned below:
| Plan Name | Cost |
|---|---|
| Annual Swipe & Save Plan | 1700 USD |
| Semester Swipe & Save Plan | 850 USD |
| Swipe & Save Reloadable Card | 400 USD |
| George Brown College Average Tuition Fee Per Year | |
|---|---|
| Undergraduate | $ 17,205 |
| Postgraduate | 18,298 |
| George Brown College Cost Per Year | |
| Overall cost of living | $ 19,000 |
| Campus accommodation | $ 9,575 |
| * Please note that fees may vary. Always check the exact cost of the program and bear in mind likely additional expenses. | |
| George Brown College English score required | |
|---|---|
| IELTS Undergraduate | 6.5 |
| IELTS Postgraduate | 6.5 |
| TOEFL Undergraduate | 84 |
| TOEFL Postgraduate | 88 |
| * Please note that minimum score required for English language may vary from course to couse.Always check exact requirement for the programme. | |
| George Brown College University Contact Details |
|---|
| George Brown College Address |
| 51 Dockside Drive,Toronto 51 Dockside Drive M5A 0B6 |
| George Brown College Email |
| intladmissions@georgebrown.ca |
| George Brown College Phone |
| +1 416-415-2000 |