Marketing Management (MKM) at Seneca College

About the Program

This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

Skills

Throughout this program you will develop the following skills:

• Propose marketing plans 

• Market research 

• Developing strategic pricing 

• Formulate budget  

• Prepare sales presentations

Work Experience

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Your Career

When you graduate from this program, these are the types of career options that you can explore:

• Account executive

• Assistant brand manager

• Customer service manager

• Sports and entertainment marketing specialist 

• Marketing/sales/retail manager

• Media buyer

• Market researcher

• Digital marketing manager