MSC MARKETING AND DIGITAL IN LUXURY AND LIFESTYLE at EM Normandie Business School
| MSC MARKETING AND DIGITAL IN LUXURY AND LIFESTYLE at EM Normandie Business School | |
| Course Duration | 5 Years |
| Course Intake | September |
| Course Details Website Link | Visit Website |
| Course Level | Postgraduate |
| Tution Fees | € 13,500 |
| English Language Requirment | |
| IELTS | 6.0 |
| TOEFL | 83 |
| PTE | 0 |
Both professional and academic, the MSc Marketing and Digital in Luxury and Lifestyle is designed to meet the requirements and needs of Luxury sector recruiters who today are looking for global 360° Marketing skills, as well as managers who perfectly embody the standards and characteristics of the Luxury market.
This programme is structured around 4 main themes:
- Luxury culture and knowledge of the sources of inspiration in the Luxury sector
- Marketing and understanding the expectations of Luxury customers
- Digital Marketing by integrating the concept of user excellence
- Management in the Luxury sector and learning about the characteristics of the Luxury market
Assets
- A 360° marketing vision with a strong focus on digital issues within the luxury sector, with the aim of meeting the current expectations of industry recruiters.
- An understanding of the culture of the luxury sector and its professions (history and standards associated with luxury products, expertise within the luxury sector, design, etc.), to enable students to embody the values of the industry.
- Continuous professional immersion: lectures given by professionals with international experience in the luxury sector (courses, conferences organized by luxury goods manufacturers, visits to luxury stores, hotels and starred restaurants), consulting projects with luxury sector clients, internships, professional thesis.
- An introduction to international trade, with the aim of embarking on a professional career focused on all the world's luxury capitals: the programme is taught in English and offers Chinese language courses (optional), study trips abroad, etc.
General information regarding the employment market
Valued at more than 250 billion euros (source: Les Echos Etudes, 2019) in 2018, the Luxury Sector is currently undergoing significant growth (+8.5% rate of annual growth, at constant exchange rates), driven in particular by the acceleration in domestic expenditure in Continental China. Set to account for half of the sales of luxury products and services between now and 2025, Asian consumers have a digital behaviour that is much more advanced than that of traditional luxury customers (77% of Chinese purchase their luxury products from their mobile, according to consultancy company Bain & Co.). Henceforth, players within the Luxury Sector who are looking to earn or retain their position within this strategic market will be compelled to consider the digital ecosystem. Thus, identify atypical skills and profiles, marked by both an affinity towards luxury culture and advanced digital expertise.
Career opportunities
- Product Manager
- Brand Manager
- Digital Marketing Manager
- Customer Experience Manager
- Events Manager
- CRM Manager
- Category Manager
- Traffic Manager
- eCommerce Manager
- Community Manager
EM - Normandie Business School Average Tuition Fees
Average tuition fees for EM Normandie Business School's programs in France varied depending on the level of study (undergraduate or postgraduate) and the specific program. The fees also differed for students from within the European Union (EU) and international students. It's important to note that tuition fees are subject to change and may have been updated since my last information.
For the most up-to-date and accurate tuition fees, I recommend visiting the official EM Normandie Business School website or contacting the admissions office directly. They will be able to provide you with the current tuition fees for the program you are interested in.
In general, here is an overview of the average tuition fees (per year) for EM Normandie Business School's programs as of 2021:
Undergraduate Programs:
- EU Students: Approximately €6,000 to €8,000 per year.
- International Students: Approximately €7,000 to €9,000 per year.
Postgraduate Programs:
- EU Students: Approximately €8,000 to €12,000 per year.
- International Students: Approximately €9,000 to €14,000 per year.
It's important to consider that tuition fees may vary between different programs and campuses, and some specialized programs or executive education courses may have different fee structures.
Additionally, EM Normandie offers scholarships and financial aid options to support students in their academic journey. These scholarships may be based on merit, financial need, or other criteria. If you are considering applying to EM Normandie Business School, I encourage you to explore the scholarship opportunities available and check the specific requirements and deadlines for each scholarship program.
| EM Normandie Business School Average Tuition Fee Per Year | |
|---|---|
| Undergraduate | € 9,000 |
| Postgraduate | 12,440 |
| EM Normandie Business School Cost Per Year | |
| Overall cost of living | € 0 |
| Campus accommodation | € 0 |
| * Please note that fees may vary. Always check the exact cost of the program and bear in mind likely additional expenses. | |
| EM Normandie Business School English score required | |
|---|---|
| IELTS Undergraduate | - |
| IELTS Postgraduate | 6.0 |
| TOEFL Undergraduate | - |
| TOEFL Postgraduate | 83 |
| * Please note that minimum score required for English language may vary from course to couse.Always check exact requirement for the programme. | |
| EM Normandie Business School University Contact Details |
|---|
| EM Normandie Business School Address |
| 30 Rue Richelieu,Le Havre 30 Rue Richelieu 76600 |
| EM Normandie Business School Email |
| - |
| EM Normandie Business School Phone |
| +33 (0) 2 32 92 59 99 |