BRAND STRATEGY AND DIGITAL MARKETING at IDRAC Business School

SKILLS

• Understand the challenges of digital marketing and e-commerce.
• Know how to define objectives, build a marketing plan and manage a campaign.
• Know and use the different digital acquisition levers.
• Measure the performance of its campaign and its marketing actions.
• Animate a community and manage a website.
• Build customer loyalty and exploit data by enhancing DATA.
• Leverage the growth of mobile.
• Choose a suitable and consistent online business model.

GOAL

Today, through various digital media (smartphone, tablet, computer, etc.), digital marketing offers companies and brands the means to generate growth while controlling return on investment and customer relations. This deepening provides the methodologies and techniques necessary to build and steer “digital marketing” strategies.

Teaching modules

Digital strategy

• Design the digital strategy plan
• Inbound marketing, online content policy and strategy
• Management of online advertising campaigns
• Digital law

E-Business and E-Commerce

• Online Business Model
• Omnichannel strategy, challenges of e-commerce and m-commerce

Manage a specialized digital and IT project

• Web techniques and project management
• Dashboards and traffic management
• Practice of HTML and CSS

Customer relations, loyalty and data processing

• Data at the heart of the strategy: Big Data, Smart Data and Open Data
• Mobile marketing and connected objects: acquisition and loyalty tools

Preparation for certifications

• Google Analytics
• Google Adwords
• Hubspot (Inbound)

Professional career & professions

• Digital Marketing Manager
• Web marketer
• Community / Trafic Manager
• Digital Brand Manager
• Digital Strategic Planner
• Digital Marketing Project Manager