SPECIALIZED MBA STRATEGY & BUSINESS INNOVATION at IDRAC Business School

DEVELOP THE SALES AND MARKETING STRATEGY
Define the positioning of the company, identify the potential markets, assess the commercial performance and determine the commercial objectives.
IMPLEMENT AND DRIVE THE COMMERCIAL AND MARKETING STRATEGY
Build and conduct the commercial policy, develop the commercial action plans, assess the financial impact of the strategy.
PROMOTE AND DRIVE THE INNOVATION POLICY
Build and develop the innovation strategy, evaluate innovation approaches, communicate on innovation.
MANAGING AND ANIMATING SALES TEAMS
Define the organization, practice team management, recruit and support employees.
REPRESENT THE COMPANY
Conduct a CSR approach, pilot the company's social media communication strategy.

MAIN TEACHING UNITS

• Business Development
• Marketing & Digital Strategy
• Evolution of Business Models
• Value Chain Management Innovation
• Project Management.

EXPERIENTIAL PEDAGOGY

The acquisition of skills is part of concrete and real situations. Role playing, management simulation, consulting missions, expertise, etc. are linked over the two years to allow you to transform knowledge into skills.

THE CERTIFICATION

The skills certification reference system is based on professional practices (role plays, real cases, case studies, professional files) and is validated by
juries made up of professionals and teachers.
Level I professional certification is carried out by skill blocks.

DIGITAL LEARNING

Original IDRAC Business School courses, created by our academic departments composed of video capsules, quizzes, social learning, meetings in virtual classrooms, etc. Accompaniment
by a member of the faculty to allow you a perfect mastery of knowledge and skills.

BUSINESS & SERIOUS GAME

Placed directly at the heart of a business strategy, as a project team you steer your strategy, make commercial and marketing decisions to develop your business model. The objective is to put into practice the knowledge acquired and to understand the impact of each decision. Compete against the best teams in inter campus challenges.