Communication and Social Media Strategy at IIM Digital School
| Communication and Social Media Strategy at IIM Digital School | |
| Course Duration | 2 Years |
| Course Intake | November |
| Course Details Website Link | Visit Website |
| Course Level | Postgraduate |
| Tution Fees | € 7,700 |
| English Language Requirment | |
| IELTS | 6.0 |
| TOEFL | 83 |
| PTE | 0 |
This work-study program is aimed at profiles wishing to progress in communication and marketing functions in positions in constant mutation and knowing how to be a real Swiss knife in the use of new communication levers.
The Digital Communication and Social Media Strategy Master is at the heart of the third industrial revolution: that of digital. We are at a breaking point where technologies are developing faster than the ability of companies to integrate them into their strategy. Supporting this digital transformation requires talents who have solid management skills and digital communication strategy. They must also master the challenges of technological breakthrough and the resulting challenges such as the repositioning of a service offer, the deployment of a brand on social networks, the support of HR policies in the transformation of the DNA of 'an employer brand.
Professions
Digital communication manager / Social media manager / Key account manager / Communication consultant / E-journalist / Growth hacker / Digital brand manager / Traffic manager / Digital project manager / Digital marketing manager
Year 4 Program
- + Business model & business plan
- Community management 4 advanced
- Expert and business conferences
- Copy-writing
- Dashboard & data visualization
- Digital ADS & programmatic
- Email marketing for advanced
- E-MCO
- E-reputation
- Facebook ADS for advanced
- Google ADS for advanced
- Google analytics for advanced
- Growth hacking
- Media planning and digital strat
- Pitching & funding
- Preparation and follow-up of work-study missions
- Project MGNT: Agile & Scrum
- Search marketing
- Transverse week (development of soft skills in hackathon mode)
- Social marketing
- Social selling
- UX design: web, mobile & voice
Year 5 Program
- AB testing
- API & automation
- Artificial intelligence
- Blockchain for marketer
- Expert and business conferences
- CRM for advanced
- Data analytics, ROI & KPIS
- Design thinking
- Digital media strategy
- DMP & CDP
- E-MCO
- GDPR & eprivacy for marketer
- Google ADS certification
- Google analytics certification
- Marketing influence
- Internet of things
- Leadership & management
- Managing a business
- Mobile marketing / UX / DEV
- Political MKG & social media
- Preparation and follow-up of work-study missions
- Robotics
- Sales & business development
- Transverse week (development of soft skills in hackathon mode)
- Social media management
- Video marketing: motion design
Average Living Cost In France
| Particulars | Average Monthly Cost in EUR |
| Rental for 1 bedroom apartment | 550 |
| Basic Utilities (Electricity, Water, etc.) | 140 |
| Monthly Pass (Transport) | 48 |
| Telephone, Internet, etc. | 28 |
| Recreation | 100 |
| Food and Drink | 145 |
| Monthly Average Spend | 1,011 |
These, as mentioned, are only indicative costs and give a fair enough idea of the average. What is important to note, however, is that the bigger the city, the higher the cost of living! For instance, rentals in Paris are almost twice as much as the country average at about €928 per month for a single room accommodation. Also, the other things would be more are well. The city averages at about €180 per month for basic utilities and recreation costs way more – after all there is so much to see and do in a city like Paris.
| IIM Digital School Average Tuition Fee Per Year | |
|---|---|
| Undergraduate | € 8,900 |
| Postgraduate | 9,500 |
| IIM Digital School Cost Per Year | |
| Overall cost of living | € 0 |
| Campus accommodation | € 0 |
| * Please note that fees may vary. Always check the exact cost of the program and bear in mind likely additional expenses. | |
| IIM Digital School English score required | |
|---|---|
| IELTS Undergraduate | 6.0 |
| IELTS Postgraduate | 6.0 |
| TOEFL Undergraduate | 80 |
| TOEFL Postgraduate | 80 |
| * Please note that minimum score required for English language may vary from course to couse.Always check exact requirement for the programme. | |
| IIM Digital School University Contact Details |
|---|
| IIM Digital School Address |
| Avenue Léonard de Vinci,Paris La Défense Avenue Léonard de Vinci 92916 |
| IIM Digital School Email |
| IIM Digital School Phone |
| +33 1 41 16 75 11 |