Master in e-business strategy at IIM Digital School
| Master in e-business strategy at IIM Digital School | |
| Course Duration | 2 Years |
| Course Intake | November |
| Course Details Website Link | Visit Website |
| Course Level | Postgraduate |
| Tution Fees | € 7,700 |
| English Language Requirment | |
| IELTS | 6.0 |
| TOEFL | 83 |
| PTE | 0 |
This sandwich course offers to train hybrid profiles able to support the transformation of BtoB and BtoC activities with wide and varied skills in the fields of marketing, data processing, web techniques and business strategy.
E-business is everywhere. It transforms all BtoB and BtoC activities. The e-Business Strategy training program is based on Learning by Doing. The courses are prepared in advance and the theory taught by the speaker feeds the practice. This training trains students to do what they will ask their teams when they take up positions of responsibility. All the marketing levers intended to be the arms of the e-business manager are reviewed. Traffic acquisition strategy, content creation, referencing strategy, accessibility audit, optimization of the conversion tunnel…
Year 4 Program
- Business model & business plan
- Community management 4 advanced
- Expert and business conferences
- Copy-writing
- Dashboard & data visualization
- Dev for marketer: SQL 28H
- Digital ADS: programmatic
- E-commerce for beginner
- Email marketing for advanced
- E-MCO
- Facebook ADS for advanced
- Funding & pitching
- Google ADS for advanced
- Google analytics for advanced
- Growth hacking
- Marketing automation
- Digital media planning
- Preparation and follow-up of work-study missions
- Project MGNT: Agile & Scrum
- Search marketing
- Transverse week (development of soft skills in hackathon mode)
- Social selling
- Start up game
- UX design: web, mobile & voice
Year 5 Program
- AB testing
- API & automation
- Blockchain for marketer
- Expert and business conferences
- CRM for advanced
- Design thinking
- Digital media strategy
- DMP & CDP
- Ecom challenge (prestashop)
- E-MCO
- GDPR & eprivacy for marketer
- Google ADS certification
- Google analytics certification
- IA & IOT
- Leadership & change management
- Managing & business
- Mobile marketing / UX / DEV
- Omnichannel strategy
- PERF & attribution models
- Preparation and follow-up of work-study missions
- Sales & business development
- Transverse week (development of soft skills in hackathon mode)
- Social media management
- Video marketing: motion design
Average Living Cost In France
| Particulars | Average Monthly Cost in EUR |
| Rental for 1 bedroom apartment | 550 |
| Basic Utilities (Electricity, Water, etc.) | 140 |
| Monthly Pass (Transport) | 48 |
| Telephone, Internet, etc. | 28 |
| Recreation | 100 |
| Food and Drink | 145 |
| Monthly Average Spend | 1,011 |
These, as mentioned, are only indicative costs and give a fair enough idea of the average. What is important to note, however, is that the bigger the city, the higher the cost of living! For instance, rentals in Paris are almost twice as much as the country average at about €928 per month for a single room accommodation. Also, the other things would be more are well. The city averages at about €180 per month for basic utilities and recreation costs way more – after all there is so much to see and do in a city like Paris.
| IIM Digital School Average Tuition Fee Per Year | |
|---|---|
| Undergraduate | € 8,900 |
| Postgraduate | 9,500 |
| IIM Digital School Cost Per Year | |
| Overall cost of living | € 0 |
| Campus accommodation | € 0 |
| * Please note that fees may vary. Always check the exact cost of the program and bear in mind likely additional expenses. | |
| IIM Digital School English score required | |
|---|---|
| IELTS Undergraduate | 6.0 |
| IELTS Postgraduate | 6.0 |
| TOEFL Undergraduate | 80 |
| TOEFL Postgraduate | 80 |
| * Please note that minimum score required for English language may vary from course to couse.Always check exact requirement for the programme. | |
| IIM Digital School University Contact Details |
|---|
| IIM Digital School Address |
| Avenue Léonard de Vinci,Paris La Défense Avenue Léonard de Vinci 92916 |
| IIM Digital School Email |
| IIM Digital School Phone |
| +33 1 41 16 75 11 |