Fashion & Luxury Brand Management at Istituto Marangoni

Working on a limited time frame, this intensive fashion course provides the key technical and theoretical concepts related to fashion design and the fashion industry, looking at womenswear, menswear and accessories design, as well as an introduction to the study of materials and fabrics, and research applied to the individual design process.

From freehand drawing techniques and the basics of clothing manufacture, participants quickly progress onto more technical aspects of fashion design such as fabric analysis, garment structure, and an introduction to manufacturing and production. Participants learn how to analyse design and style in order to successfully and autonomously carry out individual creative research, key to developing innovative proposals, as well as managing the influences and needs of the market, or requests from a client brief or brand image.

Today’s fashion designers are also researchers of creativity, constantly seeking inspiration for new design ideas. Alongside illustration skills participants study new trends, and research and analyse the contemporary fashion business while reflecting on personal experience, culture, art and design as sources of inspiration. Participants of the Fashion Design Intensive Course are encouraged to develop their own individual ‘visual language’, expressing their style through professional presentation methods and via a final portfolio of designs, incorporating basic graphic design techniques in visual communication fundamental in today’s fashion and luxury markets. The main notions of market research supports the creation of original ideas in different contexts and cultures, while trend analysis and forecasting skills show how to stay ahead of new movements and influences in fashion. With key fashion design skills participants are ready to move forward in the fashion design and luxury industries.