CAVES - Applied Wine and Spirits Marketing at KEDGE Business School

Train the sales people of tomorrow, understand the product, the market, the distribution channels, the marketing techniques.

Being a good salesperson means first understanding your sector, knowing how to respond to a request and even knowing how to create it. To do this, it is necessary to acquire the codes of the wine and spirits market, very specific, fragmented and evolving. This diploma in applied marketing of wines and spirits is the guarantee of better understanding the distribution networks, market structures, the legislative framework , the challenges and trends and their application and, of course, mastering commercial techniques whatever the size of your structure. Thanks to our experience, the quality of our teaching team, our network of partners and our infrastructures, we are committed to providing you with skills and know-how, and above all to help you better anticipate the expectations of the sector.

Highlights of the CAVES program

A PROGRAM DELIVERED AT THE HEART OF BORDELAIS VINEYARDS

A privileged geographical proximity with:
- the wine-growing areas,
- the partners of the wine-growing sector,
- a Wine Lab dedicated to wine with tasting room.

ACADEMIC EXCELLENCE

The specialized wine and spirits program is based on the work carried out by the KEDGE Food, Wine & Hospitality center of expertise.
- The center irrigates the course content, the research of which is voluntarily applied and practical.
- The teacher-researchers perpetually adapt the courses to changes in the market.

An alternating course

A work-study program which allows students to apply the skills acquired and acquire real know-how.

A STRONG NETWORK OF PARTNERS AND STAKEHOLDERS

- Our partners who accompany us trust us and employ our students.
- The research team of the Food, Wine & Hospitality center of expertise.
- Masters of Wine.
- Professional speakers.
- The WSET: access to level 2 of the Wine and Spirit Education Trust Award in Wines.

AN INTERNATIONAL NETWORK

Students benefit from the vast network of CAVES graduates (training delivered since 1991) but also from the international network of KEDGE graduates and the director of the KEDGE Wine & Spirits Academy, Jérémy Cukierman, Master of Wine.

AN ACTIVE COMMUNITY OF GRADUATES

- 860 graduates value CAVES training,
- more than 65,000 KEDGE Business School graduates.

STUDY TRIP AND VISITS TO THE VINEYARDS

- 2 days in a French vineyard,
- 5 days of visit to the Aquitaine region on specific themes and associated with the intervention of different experts or professionals.

A PERFECT TRAINING SUITABLE FOR THE NEEDS OF THE SECTOR

PEDAGOGY THROUGH ACTION

Thanks to the permanent relationship between students, teachers and companies, students actively participate in their own training, via:
- practical cases,
- group work,
- learning by doing pedagogy.