MSc Digital Marketing & sales at KEDGE Business School

The digital marketing training prepares professionals who will evolve in a digital ecosystem where the functions require a strong ability to adapt. The teaching of the MSc, which includes an e-business component, combines strategy, technique, design, digital marketing and e-commerce performance. A program connected to innovations and market requirements in skills deficit.

With digital, new professions and new practices have appeared, creating a real need for training. In an environment where skills are evolving rapidly and disciplines are becoming more and more specialized, companies must be more agile than ever. The objective of the KEDGE MSc Digital Marketing & Sales: to train versatile digital experts capable of intervening in the company's digital strategy, but also in operational aspects with a transversal approach to web marketing skills. This program also prepares future managers to anticipate consumer trends and new channels to take advantage of market and non-market activities that a business can develop online.

The strengths of the training

• Cross-functional and complementary training
• Varied education for high employability
• Immersive pedagogy
• An experiential dimension
• An ecosystem of renowned partners
• Strong integration into the local ecosystem
• A partnership with Le Wagon for a highly sought-after dual skill on the job market

SKILLS DEVELOPED

• Digital strategy
• team management
• E-commerce Management
• Recognized professional certifications
• Graphic design
• Design and administration of a commercial and non-commercial site
• Site activity management