MSc Marketing & Brand Management at KEDGE Business School

The MSc Marketing & Brand Management trains students in 80% of the marketing professions. Its global and innovative approach opens onto seven tracks of expertise. This program, co-constructed with renowned companies, is in line with the expectations of recruiters. As proof: 90% of students are hired less than 6 months after their diploma.

Because the trades and skills of marketing evolve at the rate of changes in our environment, the MSc Marketing & Brand Management was designed to respond. The professors, from the most recognized research center at European level, the Marketing Center of Excellence, work continuously with companies on joint projects. They thus advance knowledge and marketing practices and involve students in their research. The objective: to help future graduates to be at the cutting edge of their expertise.

THE STRONG POINTS

• A specialized program
• An original pedagogy that integrates businesses and experience
• Digital marketing skills
• Fluency in English
• A 6-month internship
• Companies involved in education
• A solid network of companies
• An active network of graduates

Skills developed

• Versatility
• A “time to market” mindset
• Analytical skills
• Technical skills
• The ability to think differently