Sport - International sport & event management at KEDGE Business School

The KEDGE sports master management is a benchmark training nationally and internationally, recognized in the world of sport business. The originality of its pedagogy, which combines academic and professional interventions, helps to raise this program to first place in the EdUniversal 2019 ranking, sport management category.

The strength of this sports event management program, created in 1997 and co-built with companies in the sector, rests on its ability to train managers in tune with the needs and specifics of sport business thanks to the combination of skills in event marketing and sports law.
Professional sport is an extremely relational environment and requires support from actors in the system. This is why, students benefit from personalized coaching on their professional project and the construction of their network. In terms of pedagogy, the MSc International Sport & Event Management offers a very fine mix between theory and practice to ensure a transfer of knowledge and differentiating and attractive skills on the job market.

Strong points

• EXPERIENTIAL PEDAGOGY
• A DOUBLE ACADEMIC AND PROFESSIONAL EXPERTISE OF THE PROFESSORAL BODY
• PERSONALIZED COACHING
• Academic research
• A full english and multicultural program
• A solid network of partner companies
• An active network of graduates
• A CSR orientation

Skills developed

• Market and market a brand associated with sports entertainment (BtoB, BtoC)
• Organize and coordinate event projects
• Design, implement and evaluate innovative CSR systems