ECAL Bachelor - ECAL at NEOMA Business School

BECOME AN OUTSTANDING MANAGER IN THE INNOVATIVE GROWTH SECTOR OF RETAIL

This nationally renowned course will provide you with a comprehensive vision of management, as well as an in-depth grounding in retail. As you increase your understanding of how a retail business operates and is managed, you will remain in constant contact with your host company through 5 internships covering a total of 52 weeks.

When you enrol on this programme, you will benefit from the support of a highly active alumni network, and from the long-standing reputation of the Bachelor ECAL in the retail sector.

This degree opens doors in the job market by preparing you to quickly take on operational, and subsequently managerial, responsibilities in one of the most dynamic sectors of the French economy. It offers many career prospects with great potential, including roles such as Department/Area Manager, Assistant Store Manager, Junior Buyer and Brand Development Manager.

WHY JOIN THIS PROGRAMME ?

• A programme and degree with an exceptional reputation in the retail industry 
• An outstanding employment rate on graduation: 92% of graduates find a job within 3 months; 58% before the end of their course; 100% of graduates at work have permanent employment contracts.
• A vocational training programme that alternates between theory and practice during the 3-year curriculum.
• A high level of expertise in new retail channels such as e-commerce and drive-through outlets.
• A highly active network of 3,500 graduates.

The course focuses on 4 key areas:

• How retail businesses operate; retail marketing; managing a department in different types of shops; coordinating a retail network.
• Studying and understanding the business environment, competition and consumer behaviour.
• Managing a team; planning tasks; appraising employees.
• Economic and financial management of a profit centre; drawing up and managing a budget; creating an investment plan.

GAIN WORK EXPERIENCE WITH ECAL

The key benefit of this programme is the opportunity to immerse yourself in the business world throughout the course. Thanks to this constant exposure during your studies, you are ready to make a speedy transition to the world of work once you have your degree under your belt!

Internships

With a total of 52 weeks spent on internships over the 3-year programme, between each teaching semester and at the end of the course, you remain in constant contact with the business world.

Company visits

These tours allow you to discover the operational and sales techniques adopted by different companies (including purchasing centres, logistics facilities, wholesale markets and manufacturing and processing companies) and learn about the unique features of each type of retail store (department stores, supermarkets and hypermarkets, large specialised stores and convenience stores).

“Insight into international business” seminar

You will meet the people behind innovative projects in both France and Europe, who will explain the key phases of their sales strategies and the innovations they have introduced in their store network.