MSc Digital Business, Data Analysis and Management at SKEMA Business School

This programme was conceived by top executives in the industry who noticed the fast increase in demand (and the severe shortage in supply) of graduates with proper understanding of the digital transformation of the global labour market.

The internet has revolutionised traditional channels of business activity. Marketing, production, strategic planning, etc. have all been transformed by use of the internet to collect data, distribute products and provide services.
 
This MSc is a multidisciplinary programme combining the fields of strategy, economics, marketing and information systems. It provides students with the knowledge and practical skills necessary to work in a data-rich digital environment.
 
The programme has been developed in close collaboration with top-level firms from industry and consulting, who are among the principal future employees of our students.
 
The MSc Digital Business, Data Analysis & Management curriculum is adapted yearly in order to meet the requirements of the market. All coursework is tailored to emphasise the nature of digitisation and its implications for data collection, analysis and decision-making.