BA (Hons) Business Management (Marketing) at GISMA Business School

Set yourself on the path to success by studying the BA (Hons) Business Management (Marketing), awarded by The University of Law and delivered by GISMA at its Berlin campus!

This undergraduate programme will prepare you for the evolving world of business and marketing through a range of modules, all focusing on the fundamental aspects of managing an organisation and marketing it successfully. Learn through a range of seminars, lectures and workshops to build your knowledge and enhance your skills.

There are two study options available:

• Full-time
• Full-time with foundation year.

The foundation year helps qualify and prepare the students for the the full-time programme. The full-time programme has a focus on employability to ensure you graduate with not only knowledge about your subject, but skills to help you succeed in the workplace.

There is ample opportunity for students to extend their networking links and experience the dynamic forward-thinking environment. Germany is the most popular option for international students looking to study in Europe, recognised for its high-quality education of which you can experience with GISMA.

Who is the BA (Hons) Business Management (Marketing) programme for?

The BA (Hons) Business Management (Marketing) is aimed at students who have an interest in developing their knowledge of business and marketing, and particularly those who are looking to pursue a career in the business marketing area.

This programme can be used as a platform into a wide range of business management careers, including management consultant, business analyst or operations manager and positions within a wider business context.

How will you learn?

Besides the traditional methods of lectures and seminars, GISMA also offers student’s access to our Virtual Learning Environment, Elite. This enables you to learn outside the classroom by accessing an abundance of study materials. You will also be required to collaborate with other through group projects.

In addition to these methods, you will also have access to our online library facilities and learning resources from the Chartered Management Institute, the Chartered Institute of Marketing and the Financial Times.

Programme structure

This course provides a 3 year and 4 year (with foundation) option. During your first year, you will be introduced to the foundation elements of business management through modules such as Essentials of Management and Principles of Marketing. Years 2 and 3 will build on the knowledge you acquired in your first year and help you develop your understanding of the areas you are particularly interested in through a number of elective modules.

From the start of your programme, GISMA and ULAW focuses on creating individuals that are employable and have excellent potential in the workplace. You will find that throughout your programme, there are various modules that focus on improving your employability.

Career direction after BA (Hons) Business Management (Marketing)

Studying BA (Hons) Business Management (Marketing) can lead you down a number of business and marketing career paths. If your interests lie specifically in marketing, your career may start as a

• Marketing executive or
• Market research analyst.

Alternatively, if you are interested in business, you might become a

• Business consultant;
• Business development manager;
• Management consultant;
• Business analyst; or an
• Operations manager.

Additionally, students who graduate from this degree may consider pursuing further studies with the following postgraduate options:

• Masters of Business Administration - MBA
• MSc in Business Management
• Chartered Management Institution's postgraduate qualifications

Your career options are limitless with a BA!

Career development centre

Our dedicated Career Development Centre will help students fulfil their career goals through a variety of specialised services, and establishes long-lasting relationships with alumni and employers.

Our goals

• Assist students in making connections between their academic experience and chosen career path
• Offer career-related educational opportunities which help students establish career plans and increase their professional and personal development
• Work with alumni to enhance interactions among former and current students for the purpose of career exploration
• Strengthens and expands relationships with employers
• Builds strategic partnerships with local company associations and organises networking events for companies and students at GISMA.