BSc (Hons) Digital Business Management at GISMA Business School

By comparing theory with practice, this course will equip students with the knowledge and skills to succeed in today’s digitally-orientated business world.

Students will gain a fundamental understanding of core areas such as digital and social media marketing, digital transformation, project management and information systems, and data analytics. The programme will also cover the role of these key concepts within businesses.

As this sector is continuously changing, it is important to be aware of emerging disciplines. This course will keep students up-to-date with the latest trends while developing their leadership and decision-making skills. Upon completion of the course, students will have progressed professionally and personally, ready to secure employment in the field of business management.

Study options available for this course include:

• Full-time with foundation (4 years)
• Full-time (3 years)

Based at GISMA's central campus in Berlin, students will have the opportunity to immerse themselves in the diverse, forward-thinking environment. Germany is the most popular option for international students looking to study in Europe*, recognised for its high-quality education of which you can experience at GISMA.

Who is the programme for?

With a strong focus on employability, this course is ideal for anyone looking to pursue, advance or switch careers within the field of digital business management. Students will also be encouraged to think with an entrepreneurial mindset throughout the programme, therefore gaining the strategic skills to start their own business after graduating.

How will you learn?

The course is delivered in an interactive way so that learning can take place both in and outside the classroom. In addition to weekly workshop contact hours, students will have access to a wealth of online learning resources to support their studies.

Career direction

Students will be able to apply their skills and knowledge to a variety of jobs. Some options can include:

• Business adviser
• Project manager
• Marketing executive
• Sales executive
• Management consultant

Graduates will also have the option to pursue further studies. Some optional postgraduate courses include MSc Digital Marketing, MSc Digital Sales and Management, MSc Business Intelligence and Analytics, MBA or Chartered Management Institute’s postgraduate qualifications.

Career development centre

Our goals:

• Assist students in making connections between their academic experience and chosen career path
• Offer career-related educational opportunities which help students establish career plans and increase their professional and personal development
• Work with alumni to enhance interactions among former and current students for the purpose of career exploration
• Strengthen and expand relationships with employers
• Builds strategic partnerships with local company associations and organises networking events for companies and students at GISMA.