MSc Digital Marketing at GISMA Business School

The MSc Digital Marketing course is designed to provide students with a critical understanding and specialist knowledge of digital marketing, therefore enhancing their career potential in this ever-expanding field. 

In today’s technologically advanced business world, digital techniques are an integral part of every organisation’s marketing strategy. This course will provide you with the necessary skills to effectively develop digital marketing strategies and put them to use. It will cover a range of key areas including fundamentals of the digital business environment, data-driven decision making and leading marketing strategies in today’s business world.

Throughout the course we will link theory with practice and apply your knowledge to real-life situations, ensuring you are workplace ready for this rapidly developing sector. Students additionally have the chance to work with professional bodies and employers, as well as undertaking entrepreneurial activities, to further strengthen employability following graduation.

Salesforce Trailhead and Amazon Web Services (AWS) Educate content is integrated throughout this programme, giving students the access to the best tools and resources they can use throughout their studies and in their future careers.

Who is the programme for?

This course is ideal for those who want to enter the marketing world and gain specialist knowledge of digital techniques used in today’s business world. Whether you are looking to progress in your current career, switch careers or pursue a career in this field, this is the course for you. Berlin is an up and coming digital hub and with its diverse population, the perfect location to experience international education. You will get an opportunity to immerse yourself in the vibrant culture Berlin has to offer whilst getting an insight into German businesses such as Sony, Deutsche Bahn and other key corporate players. 

How will you learn?

The MSc Digital Marketing course is delivered interactively with a real-world focus, to prepare students for the ever-changing business world after they graduate. In addition to traditional face-to-face learning within the classroom, you will receive core textbooks and various reading materials. Students will also have access to a wealth of online facilities from the Financial Times and other professional bodies. These resources provide a range of sector and business based material which represent live accounting and finance changes and analysis reports. Continuous access to these articles ensures that our students are up-to-date with today’s fast-paced financial industry and therefore prepared professionally for the field.

Career direction

Upon completion of this course, students will be digitally savvy and ready to enter the digitally advanced business world. Through becoming skilled in the interpretation of data for evidence led marketing strategies, graduates will have a range of job opportunities in brand marketing, marketing communications and social media marketing.

Alternatively, students who graduate from this degree may consider undertaking further professional qualifications or a PhD.

Our dedicated Career Development Centre will help students fulfil their career goals through a variety of specialised services, and establishes long-lasting relationships with alumni and employers.