MSc Digital Sales and Management at GISMA Business School

The MSc Digital Sales and Management course has been designed to provide students with the strategic skills needed to analyse the ever-expanding digital world. 

You will gain a fundamental understanding of this field by analysing the role of digital business models in disruptive technologies, digital and social media marketing, digital governance and information systems. Other crucial topics that will be covered include digital customer relationship management, data-driven decision making and digital sales leadership.

Salesforce Trailhead, Alibaba and Amazon Web Services (AWS) Educate content is integrated throughout this programme, giving students the access to the best tools and resources they can use throughout their studies and in their future careers.

With a core focus on employability, this course will ensure students are up-to-date with all the latest developments in this constantly shifting field.

Based at GISMA's central campus in Berlin, students have the opportunity to expand their network and immerse themselves in the diverse, forward-thinking environment. Germany is the most popular option for international students looking to study in Europe**, recognised for its high-quality education of which you can experience at GISMA.

Who is the programme for?

The course has a strong focus on employability and is ideal for anyone looking to pursue, advance or switch to a career in data management and sales. 

How will you learn?

This course is delivered in an interactive way with a real-world focus. Learning will take place both in and outside the classroom environment. Face-to-face learning will be supported by a wealth of online resources, including case studies, simulations, learning videos, reading materials and online testing and feedback.

The programme consists of three workshop contact hours each week per 30 credit module in order to promote group interaction, as well as personal support to individuals.

Career direction

Upon completion of this course, students will have the ability to respond to technological advancements and digitisation within management roles across a broad range of industries.

Additionally, students who graduate from this degree may consider continuing their studies with professional qualifications or a PhD.

Career development centre

Our goals:

• Assist students in making connections between their academic experience and chosen career path
• Offer career-related educational opportunities which help students establish career plans and increase their professional and personal development
• Work with alumni to enhance interactions among former and current students for the purpose of career exploration
• Strengthens and expands relationships with employers
• Builds strategic partnerships with local company associations and organises networking events for companies and students at GISMA.