MSc Marketing Management at GISMA Business School

As the field of marketing becomes more and more important, the need for skilled marketing professionals who can keep up with the fast-paced business world is growing. This course will help you become one of these professionals, developing your understanding of marketing and giving you the ability to make effective decisions as a manager.

You will attend classes at GISMA's central Berlin campus, which is located in the heart of the city - so you'll be right in the centre of Germany's exciting business community. Germany is the most popular option for international students looking to study in Europe. It is recognised for its high-quality education and you can experience this with GISMA

Who is the programme for?

This course is aimed at ambitious graduates and experienced managers who want the formal qualification and training that will set them apart in the marketing field.

The programme will teach you the skills needed to become a competent marketing professional with the ability to maintain steady performance in the international business marketplace.

What will you learn?

• How to make relevant marketing decisions;
• Ways to marketing activity in international environments.

What will you learn

This course focuses on digital skills, ensuring that you are up-to-date with the latest digital marketing trends and methods.

You will learn from experienced faculty members, visiting lecturers from other prestigious universities, and business professionals. This will ensure that you develop an understanding of general marketing concepts and the practical elements of success in the field.

In addition to core business skills, such as accounting and international negotiations, you will cover a wide range of marketing topics, including digital analytics, content marketing, and brand management.

During the course, you will also take part in an integrative marketing case story. This means you will be able to put your skills into practice with a hands-on business example, using your new knowledge to create solutions to marketing challenges.

In addition, you will:

• Study in the capital city of Germany, close to some of the most forward-thinking businesses in Europe
• Gain a postgraduate degree from a highly ranked business school
• Learn in an international environment, meeting tutors and graduates from different countries
• Build your professional network through joining our alumni

Career direction

Graduates of the MSc Marketing Management program are qualified for positions such as:

Marketing

• Marketing Executive
• Product Manager
• Brand Manager
• Sales Promotion Account Executive
• PR Account Executive
• Marketing Manager

Digital & Advertising

• Chief Digital Marketing Officer (CDMO)
• Social Media Manager
• Account Manager
• Content Manager
• Media Buyer
• Media Planner

Market Research

• Market Researcher
• Research Executive
• Senior Researcher

Retailing, Logistics & Sales

• Retail Buyer
• Retail Merchandiser
• Customer Service Manager
• Retail Manager
• Sales Executive
• Sales Manager
• Logistics Executive
• Logistics and Distribution Manager 

Employability

100% Grenoble Ecole de Management students on this course are in employment within 2 months of graduating, with 94% working on jobs with international projects.

Our graduates are now working in a wide variety of fields – including marketing, business development, consulting, and management.