MASTER International Marketing Management at IU International University of Applied Sciences

Be a key player

You manage international marketing and advertising campaigns, working with partners, colleagues and agencies around the world: With a Master’s degree in International Marketing you can take over marketing management in a global company.
During your studies, you intensively study consumer behaviour in international markets and work on topics such as brand management, pricing and sales from a strategic and operational perspective. You discuss current topics in marketing practices and marketing research and use case studies and group work to apply the concepts you have learned to issues in practical marketing.

What you will learn from us

The Master’s degree programme prepares you for different management roles with a focus on Marketing Management:

• You deepen your expertise in marketing and sales-related issues – with a focus on international corporate governance.
• Using practice-oriented concepts, you acquire skills in the areas of planning, implementation and control as well as international market launch and market development strategies.
• You also train soft skills such as communication and intercultural competence in addition to methodological skills.

What are my prospects?

Since virtually every national and international company sells products or services, the career prospects in marketing are outstanding. Experts with sound marketing and sales skills are in demand almost everywhere. After graduation, for example, you can work as a ...

• Communication Manager
• Brand Manager
• Marketing Manager