Bachelor's degree in Brand Management (B.A.) at Macromedia University of Applied Sciences

Contents of the brand management programme

In this Bachelor's programme, which is currently being carried out in Berlin, you will receive practical and theoretically in-depth training to operate successfully in national and international business. You will acquire knowledge in the fields of media, communication and management.
 
Our experienced professors will provide you with everything you need to know about contemporary brand management and the interplay of complex brand structures. At the same time, you will learn to implement comprehensive communication strategies in meaningful and emotionally effective marketing campaigns and to create target-group-specific media plans.
 
You will carry out trend and market research projects, develop practical measures for print and outdoor advertising, implement radio, TV and cinema commercials and design online advertising. Among other things, the curriculum includes:

• Basics of brand management and integrated communication
• Media planning and targeting
• Campaigning and crossmedia
• Advertising psychology
• Performance marketing and social media
• Special topics of brand communication and advertising

High practical relevance during your studies

During the entire Bachelor's programme you will be taught by professors with extensive practical experience. In our frequent training projects you will apply your theoretical knowledge directly to real-life tasks. In addition to the practical exercises, you will take part in top-class workshops and excursions. Depending on the task, you will work in teams with fellow students from the media, journalism and management courses.
 You will also have the opportunity to present your results to the respective industry partner in a final presentation. With our network of more than 500 renowned companies as industry partners, we offer you an ideal entry into a company or agency during your internship semester. Many of our students already get to know their future employers during their internship. An extensive selection of our previous projects can be found in our project portal.

Career prospects after graduation

Your Bachelor's degree qualifies you for a professional position in strategic and operational marketing. Potential employers are international network agencies, creative agencies, media planning agencies and marketing departments in companies at your study location as well as at other locations both in Germany and abroad. Graduates start their careers among other things as:

• Account Manager (m/f/d)
• Brand Manager (m/f/d)
• Brand Communications Manager (m/f/d)
• Strategic Planner (m/f/d)
• Customer Experience Manager (m/f/d)
• Content Strategist (m/f/d)
• Online Marketing Manager (m/f/d)
• Social Media Manager (m/f/d)
• Media planner (m/f/d)
• Digital Planner (m/f/d)
• Brand Consultant (m/f/d)