Bachelor's degree in Event Management (B.A.) at Macromedia University of Applied Sciences

Bachelor's Degree in Media Management with specialisation in Event Management - emotion, excitement and celebration

An experience for all the senses - that is the great strength of a live event. This could be the Munich Oktoberfest, a performance by Lady Gaga in front of tens of thousands of fans, the opening of the Berlinale with stars like George Clooney on the red carpet or the Street Life Festival with finger food from all over the world, well-known show acts and open-air cinema.

The magic of big events is endless and has always inspired people all over the world. It is not a coincidence that the large event arenas continue to be built today in the style of the Roman coliseum or the Greek amphitheatre. It was here that the great events took place, making history, entertaining the people and serving political ends. Even today events have an irresistible appeal for all generations. New concepts and marketing ideas are constantly being developed in the event industry. Formats such as flash mobs are a good example of the influence of social media in the event sector. Virtual events are bound to increase in the coming years and virtual reality is already opening up new, fascinating worlds to visitors of these happenings with the use of 3D glasses.

Content of the Media Management course with specialisation in Event Management

Based on theoretical and methodical knowledge of economics, politics and law, you will be able to study all kinds of events. This involves theories, models, methods and concepts of event management and the professional design and implementation of events. In addition, there are lessons in media and advertising psychology, controlling and the legal framework of events. The co-operation with agencies, organisers, contractors and artists is also part of the course content.

Event technology and event marketing have developed considerably in the wake of the new digital era. You will also become an expert in digital lighting and sound engineering, PR and event marketing including online and social media.

In addition to your acquired professional skills, you will train in project groups and, when presenting your work results, also develop your personal qualities such as team spirit, self-motivation and self-confidence as well as rhetoric. Among other things, the curriculum includes:

• Basics of event management
• Customer experience management
• Live entertainment
• Digital business
• Artist management and music marketing
• Special topics in event management

High practical relevance during your studies

At our university, you study in a realistic, practice-oriented way. Our professors, who accompany you throughout the entire bachelor's degree in event management, contribute their personal practical experience right from the start.

In the course of your studies, you will work on real tasks with our external partners within the framework of numerous practical projects. You will also work together with students from related fields such as media, journalism, design or film. The highlight of a project is its presentation to the client. This allows you to gain valuable experience each semester and make contacts for your new career. In our project portal, we present projects that have been developed within the university.

During your studies, you will also complete a practical semester at a company in order to apply and perfect theoretical knowledge. Macromedia University cooperates with renowned companies such as Microsoft, BMW or Sky and many more to ensure that you gain professional experience during your studies.

Career prospects after graduation

If you decide to study Media Management with a focus on event management, the doors to the organiser and event industry are open to you at your study location, but also nationwide and abroad. Decide for yourself whether working in the marketing or event department of a large company suits you better, whether you want to join an event agency or choose a position with an event organiser, e.g. in the music or trade fair sector. You can also use your expertise as an agent for an artist or a band. Or you decide to work in the public and cultural sector, e.g. at an opera festival, theatre, musical or a municipal jazz festival. Inspire people, e.g. as

• Event manager (m/f/d)
• Marketing and Sponsoring Manager (m/f/d)
• Start-up entrepreneur (m/f/d)
• Event-Strategic Planner (m/f/d)
• Marketing Manager (m/f/d)
• Artist manager (m/f/d)