Bachelor's degree in Media and Communication Management (B.A.) at Macromedia University of Applied Sciences

Bachelor's Degree with specialisation in Media and Communication Management

"Media management combines analytical and creative thinking. You always need that special idea, but you also need a clear idea of the initial situation and the goals. This isn't for lone wolves. Media managers must lead multi-faceted, often international teams towards innovative solutions. Obviously, your own overseas experience is just as important here as good English skills." Prof. Dr. Dr. Castulus Kolo, Director of Media and Communication Management

Film, TV, Web and even the whole print and advertising market is a global business. Ideas are sold internationally as well as complete film products or brand campaigns. Furthermore major corporations and organisations act and communicate globally. More than ever before the media and communication market needs managers who are familiar with international aspects of media business, media rights and cultural differences.

The Bachelor specialisation in Media and Communication Management will give you the theoretical insights and practical skills you need to be successful in an international media context. Foundation courses in media, communication, and management will provide you with a basic knowledge of four major career-oriented fields:  - Brand Management and Advertising - Corporate Communications and PR - Internet Management - TV Management and Broadcasting

Contents of the Media and Communication Management programme

The Media and Communication Management course is a multi-faceted programme that provides you with theoretical and practical competencies to successfully operate as an all-rounder in the international context. To this end, you acquire basic knowledge in the areas of media, communication and management. You will intensively engage with communication topics such as brand management, advertising, corporate communications, public relations and event management with a particular focus on online and moving image communication. Besides learning to apply scientific methods in your work, you will also develop strong social skills such as interdisciplinary cooperation and communication to be a successful team player and a manager. You will acquire specialist competencies through specific modules which are the following:

• Understanding Media & Communication
• Strategic Corporate Communication
• Campaigning and Crossmedia
• Advertising Psychology
• In-House Communication and Corporate Media 
• Special Topics in Media and Communication Management

Career prospects after graduation

Due to the growing significance of media and communication for all types of organisations, there is an increased demand for professional media and communication managers who have interdisciplinary training and digital competence. As a graduate of the Media and Communication Management degree at Macromedia University, you have the opportunity to choose from diverse career paths in different types of organisations. Examples of future roles include:

• Marketing and communication manager
• Strategy consultant
• Project manager for online media
• Press reviewer for a global media company
• Startup founder
• Strategic planner