MASTER SPORTS BUSINESS AND COMMUNICATION (M.A.) at Munich Business School

You love sports and would like to use this enthusiasm for professional purposes? The MBS program Master Sports Business and Communication combines Sports Management and Sports Marketing in a unique way. It was developed by leading experts − both men and women − in the sports sector for those who themselves aspire to a career in the sports business.

YOUR MASTER'S DEGREE AT MUNICH BUSINESS SCHOOL

We at MBS believe that one does not really know the Sports Business until one has experienced its fascination firsthand. Hence the ideal training spot for future sports business professionals like you is a practice-oriented learning environment in which you develop leadership qualities as well as technical and personal capabilities.

Core Modules

If, later on, you would like to work in the fields of sports marketing or sports journalism, acquiring general knowledge on business administration is an optimal basis. This basis is provided in the Core Modules of the Master Sports Business and Communication, which will give you insight into international economic structures in which the sports business is embedded. You will get a feeling for cultural and social aspects of decision-making processes, which you will find helpful in your activities in sports marketing. In your studies of the sports business you will take a critical look at the topics and models you will learn and also put them into practice to acquire in-depth understanding.

If you study sports marketing, you will also work in projects together with students of other degrees, thus acquiring insights into the methodological and strategic approaches of other disciplines.

Focus Modules

One of the main areas of study are the Focus Modules in which you will obtain specific know-how. In the Master Sports Business and Communication, you will become acquainted with all aspects of sports management. To become a specialist for sports clubs, associations and companies from the sports sector you will deal with sports sponsoring, sports communication and utilization of licenses and rights.

Career in the Sports Business: possible employers

Potential employers in the sports business are: associations of the soccer, ice hockey, basketball or handball federal leagues, formula 1 racing drivers and teams, organizers of sports events, manufacturers of sports articles, consulting firms in the sports sector, organizers of sports fairs and conferences, consulting companies, sponsoring agencies, concerns, fashion and retail companies.

Business Projects – for Your Perfect Career Start

The practical project is a real highlight: For two semesters, you and your fellow students will work for a company and solve a real, current problem. You will process tasks for companies such as Audi or adidas and associations such as the German Football Association (DFB) or the German Olympic Sports Federation (DOSB). During these practical projects, some students are able to establish important contacts to prospective employers.

Students of the Master Sports Business and Communication benefit from the MBS network. Excursions - for example to adidas, Sky or the FC Bayern Munich football club - deliver exciting impressions of actual practice. On the other hand, you can investigate current trends by visiting the ISPO Munich sports fair, which is just as much a fixed part of the Master program as is access to pertinent sector media such as, for example, SPONSORs.

Internationality

Studying at Munich Business School is an international experience, because internationality is not only taught but also lived. This is why studying abroad is an integral part of our programs. MBS maintains partnership relationships with over 60 universities worldwide and is continuously expanding its international network. The cooperations range from classic programs such as ERASMUS+ and exchange programs to over 20 dual-degree agreements with partners in Europe, Asia, Australia, and the USA.