Bachelor of Arts (Honours) Media & Public Relations at Institute of Technology Carlow

Media’ is a collective term for the platforms used to send messages to mass audiences. Examples of common media utilised daily are: TV, online video streaming and social media sites. Media is recognised as a very powerful messenger in all our lives that tells us what and how to think about global, local and even family events. People who work in the media create messages using words, pictures and sound in order to communicate with wide audiences.

Media interacts seamlessly with the profession of Public Relations (PR) as PR helps maintain lines of communications between an organisation and its public. PR professionals help manage reputations and the BA in Media and Public Relations shows students how to work as thoughtful practitioners by using personal skills and media technology skills to influence and persuade audiences and publics.

What will I be able to do when I finish the course?

Given the growing influence of the media and PR industries the job opportunities in the sector are many and varied. Graduates are working in traditional media such as radio and TV; others are working as executives in media marketing careers and many graduates are working at advanced levels in the public relations departments of “blue chip” companies and organisations.

Graduates are particularly skilled at corporate communications tasks such as web content development, crafting press releases, creating video and audio artifacts, and the management of internal and external communications. Graduates are also prepared to pursue careers as presenters and storytellers in TV, radio and new media.