Bachelor of Business (Honours) Marketing (MKT) at Institute of Technology Carlow

Marketing is the management processthrough which goods and servicesmove from concept to the customer.It includes diverse disciplines such as:sales; public relations; brand design; customer psychology; market research;pricing; packaging and distribution. Marketing is practiced around the world in every type of organisation including multi-nationals, local enterprises, political parties, thirdworld charities, sporting organisations and small businesses. A marketing degree equips graduates with the skill set to pursue a variety of careers in marketing and business.

In the Marketing (MKT) option, students study a variety of up-todate specialist marketing subjects such as: New Product Innovation; Digital Marketing; Brand Management; Integrated Marketing Communications; Market Research; Consumer Psychology; Services Marketing; International Marketing; Sales and Strategic Management. Students have a range of elective options depending on their area of interest.

What will I be able to do when I finish the course?

A Marketing Degree is internationally recognised and offers a passport for graduates to work anywhere in the world. Marketing careers are varied and include: research, advertising, marketing, brand management, product development, public relations, international marketing and sales.