Bachelor of Science Digital Marketing with Analytics at Institute of Technology Carlow

The Level 7 Bachelor of Science in Digital Marketing with Analytics provides an excellent entry into the dynamic world of digital marketing and data analytics. Demand is growing for marketing graduates with digital marketing, design and technology skills, and an ability to use data to deliver and measure successful marketing strategies. Creativity matched with analytical know-how is what makes this new programme and the follow on Level 8 Bachelor of Science (Honours) in Digital Marketing with Analytics, unique.

A team of marketing, design, digital technology, and analytics specialists behind the development of this programme have created the ideal space to explore all aspects of marketing: from understanding customer markets and designing websites and social media campaigns; to exploring the legal side of digital marketing and using data to test and measure the success of campaigns; and all underpinned by key finance; communications and project planning modules. To get the best from your time with us, our innovative Portfolio Assessment model supports you to integrate your learning across modules and from year to year, while our emphasis on professional practice, real client company projects and semesterlong work placement or study abroad option provides a stimulating learning environment.

What will I be able to do when I finish the course 

The Level 7 Bachelor of Science in Digital Marketing with Analytics gives you the knowledge and practical experience to go straight into employment or consider a further study with our Level 8 Bachelor of Science (Hons) in Digital Marketing with Analytics. 

As a graduate in Digital Marketing with Analytics you will have a competitive edge in the employment market, with a qualification that provides that rare blend of creativity and analytics much sought by employers in Ireland and abroad. Opportunities exist in small, medium and large organisations from all spheres of business. Graduates have the opportunity to work locally or internationally; in an SME or multinational; with a not-for-profit organisation, a high-tech business; in finance, food services. This marketing qualification is a ticket to a rewarding and exciting career as a marketing professional.