Higher Diploma in Business in Tourism Marketing at Institute of Technology Carlow

This is a one-year Higher Diploma designed for those who would like to change career, or who may already be employed in the tourism industry. As the economy continues to recover, more graduates will be required to work in the tourism sector. This programme addresses the need for graduates with knowledge in the area of culture, tourism operations, marketing (including e-marketing) and general business.

What will I be able to do when I finish this course?

On completion of the programme, students should be able to:

• Demonstrate in-depth knowledge, skills and competencies in strategic planning and sustainable development of tourism management (business and services) in the context of location, resources and markets.
• Analyse frameworks to provide both theory and practical tools of information in Business and Tourism Marketing.
• Understand the linkage between competitive dynamics, macro and micro economics and the economic benefit to the tourism industry

Study & Career Opportunities

This course will give graduates the basis and maturity to proceed to the Master of Business or, the MSc in Digital Marketing taught part-time programmes, depending on their general business experience.

Potential employment opportunities

• Travel Agent
• Customer Service Assistant/Manager
• Supervisor/Team manager
• Tour Manager
• Tourist Guide
• Tourist Information Centre Assistant
• Other tourism related commercial operations.

ts will I study ?

• Marketing and Brand Communications
• Online Marketing Strategy and Practice
• Management and Financial Planning
• Work Based Research Project
• Tourism Operations
• Strategic Tourism Marketing