Higher Diploma in Business Marketing at Institute of Technology Carlow

This course provides students with an advanced knowledge of the principles of marketing. The modules have been designed to equip successful graduates with the up-to-date skills and competencies to enable them to:

• Pursue a career in any marketing oriented environment, in a large multinational corporation or a small-to-medium sized business in Ireland and abroad;
• Participate in and manage cross-functional teams with an appreciation and understanding of relationship management, changing consumer behaviour and communication across any organisation;
• Identify, analyse and propose innovative solutions to key marketing issues;
• Use and develop their critical analytical skills, providing a competitive edge in a rapidly changing marketing sector;
• Develop, contribute to and lead out marketing strategies and campaigns for new product innovation;
• Apply and develop their digital marketing skills to real world practise.

What will I be able to do when I finish this course?

Marketing is a fundamental element of all organisations and as a result, this course will help prepare you for job opportunities across all industry sectors - private, public and voluntary.

Depending on your undergraduate degree, some examples of potential roles include:

• New Business Development, Client Manager, Customer Service Manager, Customer Insights;
• New Product Development Manager/Technologist;
• Brand Executive, Product Executive, Trade Marketing Executive;
• Compliance Manager, Business Analyst, Business solutions consultant;
• Sales and Marketing Executive, Digital Marketing Executive, Technical Sales Manager.

What subjects will I study?

• Market Research Theory & Practice
• Consumer Psychology & Insights
• Marketing Management
• New Product Innovation
• International Marketing
• Selling
  
  Elective Subjects
• Integrated Marketing Communications
• Digital Marketing Communications