Master of Science Digital Marketing at Institute of Technology Carlow

The digital era has dramatically changed the marketing landscape and the way that businesses identify, communicate and engage with consumers. Marketing professionals must navigate and embrace this new and dynamic landscape. The MSc in Digital Marketing at Institute of Technology Carlow is aimed at graduates and professionals seeking to explore the strategic implications of the digital era and to develop their career path in digital marketing.

This innovative and exciting course will provide potential learners with an opportunity to study for a MSc in Digital Marketing corresponding to a Level 9 qualification (90 credits) or a Postgraduate Diploma (60 credits). The MSc combines academic study and industry exposure to deliver a course that has  a strong focus on current and emerging research and practice. Application may also be made to the Level 9 Postgraduate Diploma in Digital Marketing (60 credits).  
 

What will I be able to do when I finish this course?

The MSc in Digital Marketing is designed to help learners identify the strategic implications of digital era marketing and to create and implement effective digital marketing strategies. Successful completion of the course will help participants grow their career opportunities in this dynamic sector.

What subjects will I study?

• Strategic Marketing Management
• Digital Marketing Technologies
• Digital Marketing Landscape & Strategy
• Marketing Communications in a Digital Era
• Law and the Digital Environment
• Data Analytics & Consumer Insights 
• Digital Marketing Research Project

Special Features of the course

Learners on the course will have an opportunity to work on live business projects.

Study & Career Opportunities

Graduates of this course can expect career opportunities in areas such as: Digital Marketing Consulting, eCRM, Social Media Management, User Experience Management, Data Analytics and Brand Management. Digital Marketing opportunities exist in all industries from SMEs to global multinationals and financial services to the arts.

Graduates may also pursue Level 10 (PhD) study opportunities upon successful completion of this course.