Bachelor of Business (Ord) Marketing at Letterkenny Institute of Technology

This course offers a general business focus and the development of foundational business competencies for the first two years. In the third year of the programme the focus is twofold: firstly, towards developing advanced business competencies specialising in the field of marketing and secondly supporting the transition to the workplace and employment.

The final year includes the development of personal and professional employment skills and gives an opportunity to choose between applied learning options which further support building the connection with real world learning.

Career Pathways

The main employers are:

• Private Sector
• Public Sector

Graduate Careers

Graduate careers typically include:

• Marketing Executive
• Advertising/Public Relations Executive
• Sales & Marketing Executive
• Digital Marketing Executive
• Marketing Assistant
• Market Researcher