Design and Development of Digital Business (MSc) at University College Cork

The Master of Design and Development of Digital Business is a 12-month (full-time) taught master’s degree course. This intensive and innovative course is designed to provide honours graduates who have little or no prior technology experience with:

• a critical understanding of Internet and mobile business strategies, models and processes
• a high level of competence in the technology skills needed to develop professional electronic and mobile business systems
• excellent employment opportunities and a world-class student experience

In Part I of the course, students work closely with our staff in lectures, seminars and in our state-of-the-art development labs to acquire and hone the knowledge and skill areas that underpin contemporary electronic and mobile business. Modules in Part I focus on a wide variety of subject areas including business strategy, programming for the Internet and for mobile devices, systems analysis and design, and systems infrastructure. All technology courses are firmly grounded in a practical, real-world business context and are designed for students with little or no prior experience in computing technology.

In Part II, students work in small groups with a mentor to apply their new knowledge and skills in a practical way - by developing an idea for a new, innovative electronic business venture. The project groups will bring their venture from an initial concept to a fully-articulated business and marketing plan, culminating in the implementation of a functional proof-of-concept prototype system.

Students take a total of 90 credits. Students take taught modules to the value of 70 credits in Part I and a Digital Design and Development Project to the value of 20 credits in Part II.