BSc Digital Marketing at Aberystwyth University

Choosing to study the Digital Marketing degree at Aberystwyth Business School (ABS) ensures you will gain cutting edge skills in disciplines such as Customer Acquisition, Analytics, eCommerce strategy, Digital (Website) Development and Programming, Content Marketing, Digital CRM, Digital Communications (including Social Media Marketing), Digital Promotion and User Experience. Areas that are taught to you by industry practitioners and experienced academics aware of the precise and high demand for technical and market proficient graduates this subject coverage provides.

Why study BSc Digital Marketing at Aberystwyth University?

Digital Marketing is now fully integrated across all marketing disciplines and it is established by contemporary theory and practice that is professionally applied to business and consumer audiences. The Digital Marketing degree at ABS ensures you fully understand the key models, frameworks, and methodologies inherent in this discipline and allows you to understand and synergise your learning to be applicable for the contemporary issues and challenges of the discipline.

In addition to the dynamic and vibrant subject material learned in the Digital Marketing degree our particular focus is to ensure content and learning outcomes address the contemporary skills shortage areas in the marketing industry which drive much of the graduate employment opportunities. Alongside the directly applicable skills outlined above you will also develop broader employability skills/competences that include innovative thinking, creative problem solving, experimental based approaches, team working, and audience centricity.

Aberystwyth Business School is an accredited Chartered Institute of Marketing (CIM) Graduate Gateway Centre, which means that you can study towards a CIM qualification whilst progressing through your degree, or gain exemptions for certain CIM Modules.

Early career opportunities for Marketing graduates are heavily focussed in the digital domain. Digital Marketers innovate and shape business in a variety of ways and as a career choice the marketing profession remains diverse and financially rewarding. Recent graduates have gained employment in Acorn Digital (Shanghai), TravelPerk (Barcelona), Next, The Drum (London), McGregor Boyall (Manchester), Reckitt Benckiser, EE, and Aegis Network (London).

What skills will I obtain from this degree? 

Studying our degree in Marketing will equip you with the following skills:

• Improved numeracy skills and the ability to research, interpret and use statistics
• Deep understanding of the causes and effects of economic and other external changes
• The ability to communicate clearly in a written and spoken form
• Effective problem solving
• Analytical and creative thinking skills
• Decision-making
• The ability to work independently and as part of a team
• Time-Management and organisational skills
• Self-motivation and self-reliance.