Marketing with Foundation Year at Aberystwyth University

BSc Marketing with Foundation Year is an exciting and dynamic course that combines elements of marketing & consumer behaviour, digital marketing, strategic marketing, planning, psychology, management and human resources. Taught by accredited and renowned marketing experts, over the course of the degree you will develop a firm knowledge of external influences on the marketing world and the rapidly changing use of information technology and digital media for marketing purposes. Aberystwyth University is an accredited Chartered Institute of Marketing (CIM) Graduate Gateway Centre, which means that you can study towards a professional CIM qualification while studying for a degree, or gain exemptions for certain CIM modules in the future.

The integrated foundation year - designed for prospective students who do not have a sufficient or relevant academic background - is the perfect option to access this highly-sort scheme. In the foundation year, you will be brought up to speed on the fundamentals of Marketing, providing a solid base for you to go on and enjoy the full undergraduate degree.

Why study Marketing at Aberystwyth?

• Following the foundation year, the syllabus of this course is identical to its sister course [Marketing, N500];
• Our programmes are accredited by the Chartered Institute of Marketing (CIM);
• On successful completion you can apply for exemption from 50% of the CIM Professional Diplomas;
• Our degree equips you with the multidisciplinary understanding of marketing which employers increasingly demand;
• Taught by experts who are leading in the Marketing sector and research;
• We have arrangements with many partner universities overseas to deliver short academic programmes (2 weeks) to small groups of management and business students (on a self-funding basis), to enable you to experience the impact of the cultural environment when conducting business abroad. We currently have partner universities in India, China, Russia, Japan, the United Arab Emirates and Brazil and our portfolio of countries is rapidly expanding.

Career prospects: From Campus to Career

Many of our graduates have explored a career in:

• Marketing Executive;
• Market Researcher;
• Advertising Copywriter;
• Advertising Account Planner;
• Media Planner;
• Media Buyer;
• Public Relations Officer.

What skills will I obtain from this degree? 

Studying our degree in Marketing will equip you with the following skills:

• Improved numeracy skills and the ability to research, interpret and use statistics;
• Deep understanding of the causes and effects of economic and other external changes;
• The ability to communicate clearly in a written and spoken form;
• Effective problem solving;
• Analytical and creative thinking skills;
• Decision-making;
• The ability to work independently and as part of a team;
• Time-Management and organisational skills;
• Self-motivation and self-reliance.