Fashion Business and Promotion - BA (Hons) at Birmingham City University

Our BA (Hons) Fashion Business and Promotion degree course enables you to explore a range of roles within the fashion industry, beyond the making and production of clothing.

Guided and supported by a knowledgeable, industry-experienced staff team, you will gain an education across the different fashion sectors and develop skills in order to undertake a number of industry roles, including Buying, Marketing and PR, Trends forecasting and Event Management.

You will learn how fashion roles work together, as well as commercial and consumer and  competitive awareness. 

You will work on a live project, as well as industry focused briefs across the first two years and  benefit from regular industry guest speakers. 

Throughout the course, we will develop your business knowledge and language, preparing you for delivering presentations, teamwork, writing reports and build skills in creating both paper and digital visual work with the aid of CAD packages. 

In your final year, you will work on projects that support your independent interests and develop your self-promotion skills ready for industry. There will also be the chance to showcase your final-year work to industry leaders, at events such as Graduate Fashion Week in London.