ADVERTISING at Canterbury Christ Church University

The advertising and branding industry plays an increasingly important role in the global economy. This degree offers a great opportunity to become part of this exciting and growing industry.

Our course is business focused, and designed to equip you with the knowledge, skills and confidence to work effectively in advertising and marketing. You will learn how to combine creativity and business strategy, how the advertising and marketing industries work, how advertising messages communicate and persuade, and how to produce convincing professional presentations.

You will explore areas including:

• branding and advertising essentials
• marketing principles and practice
• consumer behaviour.

Why advertising?

The advertising and branding industries play an increasingly important role in the global economy, and qualifications in this area offer opportunities to become part of this exciting and growing industry. Our advertising course is business focused, and is designed to equip you with the knowledge, skills and confidence to work effectively in advertising and marketing. On our advertising course you will be able to experience a fascinating mixture of creativity and business strategy, combining research, planning and management skills with creativity, imagination and innovation.

Our range of contacts in the advertising and marketing industries means that you will have opportunities to meet and talk with industry professionals, visit real advertising and marketing departments, and take advantage of opportunities for internships and placements.

You can spend an optional third year of a four year degree in a full-time, paid work placement with an employer, supported by the University’s career development service. If you take this option you will also be entitled to receive tutorial support from an academic member of staff throughout the year. This valuable opportunity enhances your professional development by giving experience in a real environment. You can register on the programme at the end of your first year.

This course offers you real hands-on experience of developing advertising campaigns, often in collaboration with professional organisations.

Who is this course for?

This course is for you if you would like to understand how the various parts of the advertising and marketing industries work, and how advertising messages communicate and persuade, both online and through the use of traditional media. You will learn how to develop ideas and campaigns that meet the needs of clients and consumers, and how to produce convincing professional presentations and pitches.

What will i study?

As part of your course you will study specialist modules in advertising strategy, media planning, creative campaign development and brand management and communication. In your first year you will also take introductory modules that give you a solid grounding in general business. In your second and third years you will be able to choose modules that introduce you to marketing planning, copywriting, market research, and international and cross­cultural marketing.

Each year the Business School organises a student exchange project with Fontys University of Applied Sciences in Venlo, The Netherlands. This fully funded exchange will give a maximum of 15 undergraduate students the opportunity to explore what it is like to study abroad, work on a business project in The Netherlands, experience a different place and culture, and make new friends.

Work experience

The programme provides students with the opportunity to take a work­based learning module in year two and the opportunity for a placement year between years two and three.

Students have undertaken a variety of interesting placements and are often given responsibility very early on in their placement years.