MARKETING at Canterbury Christ Church University

In a competitive trading environment, marketing is increasingly important for many businesses. This degree will give you both the practical and the theoretical experience necessary to embark on a career in marketing. You will gain a solid understanding of how marketing works and how it fits within a wider business environment. Applied projects will give you the confidence to put theory into practice in identifying, anticipating and satisfying a consumer’s needs and planning communications to reach their target market. 

You will explore areas including:

• marketing planning
• market research
• consumer behaviour
• global marketing.

Why Marketing?

Consumers today are offered a huge range of products and services in an increasingly competitive environment. Marketing is the management process that responds to this by identifying, anticipating and satisfying a consumer’s needs so that they choose your product or service over that of a competitor. Marketers also plan and develop the communications that are used by a company or individual to reach their target market.

The widespread adoption of marketing means there are numerous opportunities to pursue exciting and varied careers in the profession, and our students go on to work for marketing departments and also for independent marketing agencies.

As part of your degree you can work towards a Chartered Institute of Marketing qualification that can really make you stand out in the job application process. Our range of contacts in the marketing industries also means that you’ll have opportunities to meet and talk with industry professionals, visit real marketing departments, and take advantage of opportunities for internships and placements. You can spend an optional third year of a four year degree in a full-time, paid work placement with an employer, supported by the University’s Career Development service. If you take this option you will also be entitled to receive tutorial support from an academic member of staff throughout the year. This valuable opportunity enhances your professional development by giving experience in a real environment. You can register on the programme at the end of your first year.

What will i study?

Marketing can be studied as a single honours degree, or it can be combined with other Business School subjects such as Advertising, Accounting, Human Resource Management or Business Studies and a variety of subjects from across the University to suit your individual career aspirations.

In your first year you will take introductory modules that give you a solid grounding in general business, and in the second and third years you will study marketing planning, market research, consumer behaviour and global marketing.

You will also have the opportunity to study digital marketing, including the use of social media and digital technology. All core and optional modules prepare you for a professional career and provide you with the opportunity to gain a broader understanding of the business world.

Work experience

The programme provides you with the opportunity to take a work-based learning module in year two and the opportunity for a placement year between years two and three. Past students have undertaken a variety of interesting placements and are often given responsibility very early on in their placement years.

What can i do next?

You can expect to develop a range of digital, technical and professional skills that can be applied to a range of marketing roles, both in-house and for an agency. Previous graduates have found employment in account management, general marketing, e-marketing, market research, digital marketing, content management, fundraising, public relations, internal communication, media planning, advertising planning and social media marketing across a range of businesses in the private, public and voluntary sectors. Students also go on to postgraduate study in the areas of marketing, branding and communications.