PUBLIC RELATIONS AND MEDIA at Canterbury Christ Church University

This degree, accredited by the Chartered Institute of Public Relations, offers you the chance to develop your skills and knowledge in the interlinked disciplines of public relations and media.

You will develop your talent for communication and learn how to identify a target audience, prepare effective messages and select appropriate media channels. You will learn how to use social media, design and creative skills in response to the needs of the digital environment.

You will benefit from a multidisciplinary approach, taught by academic experts, experienced practitioners, guest speakers, and a ‘learning by doing’ approach. This degree  blends creative, technical and professional skills.

You will explore areas including:

• analysing the meaning of adverts and text
• public relations practices
• design and develop campaigns

Why Public Relations and Media?

This CIPR (Chartered Institute of Public Relations) accredited degree offers you the chance to develop your skills and knowledge in the interlinked disciplines of public relations, media and marketing. Designed with industry practitioners and underpinned by theory to inform best practice, it will equip you with a blend of professional communication and marketing skills, highly desired by employers.

You will develop your personal and professional communication talents, learn how to identify a target audience for a PR campaign, prepare effective messages and select appropriate media channels to achieve organisational goals. These fundamental aspects of PR are underpinned by a wider strategic context as you explore brand, crisis and reputation management. In response to the needs of a digital PR environment, you will be taught the professional use of social media, design and creative skills.

Print, broadcast and niche media are also investigated so you can design effective PR campaigns that reach a range of audiences. You will benefit from the multidisciplinary context of this degree, taught by academic experts in PR, media and marketing and using experienced practitioners, guest speakers, and a ‘learning by doing’ approach so you build your skills and decision-making throughout your degree.

This degree combines the expertise of the School of Creative Arts and Industries and the Business School to achieve the perfect blend of creative, technical and professional skills. The emphasis on the teaching and learning is to understand core theoretical principles and then apply them to current and commercial settings.

Work experience

This degree includes, as part of the Professional Work Based Learning module, a requirement to spend at least 20 days within a related PR or media role. Previous students have worked for London Fashion Week, Marks and Spencer, Holiday Extras, as well as other specialist design and PR companies located both locally to Kent and across the world.

What can i do next?

Successful graduates are equipped to enter a range of roles across the creative industries sector.

There are a wide range of jobs in PR, social media, marketing, digital marketing, press and publicity, event management, corporate communication, research and customer insight, media planning and customer service in addition to wider graduate roles in retail, education, the civil service, public and voluntary sectors. Increasingly graduates opt to apply their entrepreneurial skills and develop their own businesses.

For those seeking a wider European experience, the Erasmus exchange programme provides opportunities for you to study in Europe for part of your degree, generally for a term in year two. This degree also prepares you for postgraduate study at all levels through to PhD.