Business Management (Marketing) (BSc) at Cardiff University

In a saturated global business environment, professionals with the ability to implement marketing solutions that stand out are central to the success of contemporary organisations.

This means you’ll be in high demand for roles in the public, private and third sectors with competitive salaries and excellent prospects for career progression.

Our BSc Business Management (Marketing) focuses on organisations of all kinds from multinational corporations to social enterprises and charities. This holistic approach ensures you develop the skills to respond to the evolving needs of all businesses, irrespective of sector.

You’ll develop marketing expertise from our team of international researchers and business practitioners. They’ll introduce you to the practices of buyer behaviour, market research, strategy and advances in technological business and digital marketing.

With their support, you’ll build a skillset to respond to current developments and challenges in business and society, while preparing to launch a successful career or pursue further postgraduate study and research.