Advertising and Marketing MA at Coventry University

With a focus on the creative aspects of marketing, we aim to deepen your commercial insight and understanding of the link between organisations and their customers.

While advertising is just one element of marketing, it is nonetheless a vital and huge sector of employment, which requires you to develop specialist skills and knowledge, and is where you can put marketing theories into specific advertising strategies.

The course aims to develop your critical understanding of the principles and practice of selling and sales management as a key marketing communications tool in the international marketplace.  

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Course information

As well as featuring creative elements, the course will also give you the opportunity to develop your business acumen.

For example, you could have the opportunity to take part in a marketing simulation exercise, which requires you to apply the necessary skills to engage with the media in order to manage a crisis, or to develop a marketing campaign. This course also allows you to critically evaluate theories of cognitive, behaviour and social psychology, which are relevant to understanding the nature and effectiveness of advertising.

The course provides learners with a critical understanding of the challenges of managing corporate communications, crisis management and public relations. The course aims to develop your critical understanding of the principles and practice of selling and sales management as a key marketing communications tool in the international marketplace.  

This course draws on the latest development and theory in subject knowledge to enable you to develop your own research skills and area of expertise through the Postgraduate Dissertation/Consultancy Project. You will have the opportunities to work both individually and in teams, where you can construct, critically evaluate, recommend and execute an advertising or marketing communications campaign to meet the corporate objectives of different organisations by using an appropriate mix of digital and traditional media for a business-to-business, non-profit or business-to-consumer context.

The course aims to develop skills in advertising and marketing communications management, in order to prepare you to think strategically and respond effectively to future organisational challenges. You will cover a range of diverse subjects, such as global advertising, marketing planning, public relations, sales management and the psychology of advertising. Underpinning the teaching and learning approach will be a consideration to issues of ethics and sustainability and how this can impact on brand value, when there is a failure to consider these things. 

Career prospects

Almost 200,000 people are employed in advertising and marketing jobs within the UK creative economy with annual advertising expenditure over £20 billion and rising. Highly skilled marketing professionals are in great demand.

Graduates of this course can pursue a wide range of career opportunities in marketing or communications agencies, in-house marketing departments or the rapidly expanding digital, direct and interactive marketing industry.

You will have the support of dedicated Personal Employment Tutors, who are industry trained, and our well-established Employment Unit, Business Futures, has an extensive network of employers with a wide range of internship possibilities. The employment unit also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centers.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. Alongside Business Futures, the University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

Previous graduates have secured exciting and rewarding positions in a wide variety of marketing areas such as brand management, creative advertising development, marketing associate professionals, higher education teaching professionals, senior professionals of educational establishments, advertising account managers and creative directors, sales accounts and business development managers, working with leading organisations worldwide such as Jaguar Land Rover, L’Oreal Brandstorm in Zurich, Mimeo, WBTCB, Biocote, China Unicom, Coventry University, Kings College, Dentsu Aegis Network, Navien, Hale Company, TDM Ltd, Venus and many others.

Where our graduates work

Previous graduates have secured exciting and rewarding positions in a wide variety of marketing areas such as brand management, creative advertising development,  marketing associate professionals, higher education teaching professionals, senior professionals of educational establishments, advertising accounts managers and creative directors, Sales accounts and business development managers, working with the leading organisations worldwide such as Jaguar Land Rover, Zurich, Mimeo, WBTCB, Biocote, China Unicom, Coventry University, Kings College, Dentsu Aegis Network, Navien, Hale Company, TDM Ltd, Venus and many others.