Applied Global Marketing BSc (Hons) at Coventry University

This is a bachelor of science course, reflecting its highly practical, evidence-based approach to preparing for a career managing marketing strategy in a globalised context.

This exciting and contemporary course is focused on data and analytics, offering a set of career-ready practical skills which are very much in demand from employers around the world. You’ll become confident at gathering, interpreting and presenting data to support strategic planning and decision-making, using research, statistics and modelling to help you.

Studying here in the heart of the City of London, you’ll cover essential marketing theory before quickly moving on to its application in the global marketplace. You’ll be closely connected to business, with opportunities to do a year’s work placement and/or a term’s internship and to enjoy field trips, guest lectures, and live projects with clients. 

Course information

Here at our central London campus, you’ll be surrounded by some of the world’s most famous businesses and creative agencies – and we offer plenty of opportunities for mixing with them. This is the ideal place to start preparing for a successful career in global marketing.

The course title tells you the key things you need to know. Firstly, every aspect of your study will be set in an international and multi-cultural context. Secondly, you’ll learn to apply a set of very practical skills which are highly valued by employers. Thirdly, you’ll become well-versed in the theory and practice of contemporary marketing, and how marketing informs, and is informed by, other business functions.

You’ll cover essential aspects of modern marketing, including the value of information, performance measurement, and customer and competitor insights. You’ll explore the ways in which creativity and innovation help to shape marketing – whether in developing new products and services or new ways to communicate with highly targeted and even niche audiences.

This full-time course can be completed in three years, or in four years if you choose to do a work placement.